Articles
A Bright Idea
Why and how orthokeratology can benefit your patients and your practice.
AMD:Treatment & Rehabilitation
The realm of AMD is changing. Others are starting to take notice of the importance of AMD education and treatment, are you? Here are some points to consider.
Book Excerpt : Maximizing the Potential of Your Ophthalmic Office
What You Need to Know About Planning and Design
business advisor: Unhappily Ever After?
Here's what to do when faced with firing an employee.
coding q & a: Understanding Consulting Codes
How, when and what to document.
contact lens management: Custom-Made Vision
The Triton Translating Soft Bifocal contact lens gets results.
Coping with Complications
Part one of a two-part series on treating laser vision correction complications.
fix this practice: Out of Bounds
Learn some key points in dealing with a staffer who's out of line.
instrumental strategies: Lensometry You Can't Live Without
Quick, compact and easy to use. See what else this autolensmeter offers.
lessons learned: Old What's His Name
Everyone's a somebody. Here's why it's important to treat them that way.
o.d. to o.d.: AOA Congress Features Hot Trends
The AOA meeting keeps getting better every year.
Practice Pulse: Tips, Trends & News You Can Use
Night lights and diabetic retinopathy, ethics code change, companies battle over patent rights and more.
Preventing, Controlling and Treating Ocular Allergies
This update will review some of the eye drops available to treat ocular allergy, as well as provide you with tips and information to share with your patients.
reflections: Angels of Optometry
A life-changing experience proves to one O.D. the true strength of his profession.
staffing solutions: Avoiding Costly Hiring Mistakes
Six missteps to recognize and avoid.
view from the top: Stepping Up Your Service
Bring more patients into your office by customizing the care you provide.
viewpoint: When Loyalty Is a Scary Thing
Recent research and this tale suggest that patient retention isn't always beneficial.