Articles
business advisor: Staying Profitable in a Soft Economy
See how a budget can increase your profits, even in today's economy.
cybercare: Server Searching
Your current goal: To purchase a new computer server. How? Where? These tips will help make this task easier.
fix this practice: Boost Your Profits
Are you stuck in a rut? Compliment your clinical skills with business savvy and watch your practice flourish.
instrumental strategies: Smart Look: The Perfect Image
Patients can see themselves in new frame designs and cosmetic lenses.
lessons learned: A Rare Prayer
Never underestimate the importance of well-fitted glasses.
o.d. to o.d.: Computer Vision Syndrome
Are we giving this condition enough attention?
reflections: Third-World Reminders
This O.D. learns that one person can make a difference.
staffing solutions: Core Values
What principles guide your practice? Does your staff know them?
Trust No One
When taking a referral case, start from square one and make your own diagnosis. You may end up with a different answer and solution.
view from the top: How to Make $500,000 More --
Without seeing one extra patient.
viewpoint: A Salute to 20 Years of Progress
The role of women in optometry has changed drastically in two decades.
Wavefront Analysis: The Next Frontier in Refractive Care
Learn about some existing and upcoming applications for wavefront technology.
Women in Optometry:50/50?
Twenty years after the gender shift began, women still face unique challenges.