Articles
BUSINESS ADVISOR: Five Essentials for a Perfect Staff
Skill, desire and the right tools make for a productive employee.
CONTACT LENS MANAGEMENT: The Dawn of a New Day
Focus Night & Day contact lenses can boost your practice.
CYBERCARE: Bugs Be Gone!
How to identify and ward off computer viruses in your practice.
FIX THIS PRACTICE: Adding a New Profit Center
Some tips on offering your patients plano sunglasses.
How to Get Reimbursed in 2002
What you can expect from the new Medicare fee schedule.
INSTRUMENTAL STRATEGIES: The Eye Chart of the Future
Finally, a stimulating eye chart.
Juvenile Glaucoma
Preventable blindness results in a multi-million dollar settlement.
LESSONS LEARNED: Why Partners Part
Differing habits, commitments and views can drive a wedge between you.
O.D. To O.D.: Optometrists and Management Consultants
OM welcomes Dr. Gary Gerber as a regular columnist.
PRACTICE MADE PERFECT: How a Young Doctor Grew His Practice 144% in Just 3 Years
Sound advice and coaching give doctors tools to thrive.
PRACTICE PULSE: Tips, Trends & News You Can Use
Proposed Medicare legislation, prenatal link to vision problems and more.
REFLECTIONS: A True Friend to Optometry
How one sales representative stood out from the rest.
Taking a Look at Optometric Practice in 2002
From diagnostic equipment to contact lenses and ophthalmic lenses, the new year brings with it some welcome advances.
The Case of Jersey Jo
Tailoring glaucoma therapy for a patient with one sighted eye.
VIEW FROM THE TOP: Practicing on the Fringes
How highly successful O.D.s approach practice differently than you do.
What You Say and What Your Patients Hear
Common communication blunders to avoid.