Artificial Tears & Your Dry Eye Patients

Patients look to you for your recommendation. Will you educate them or turn them away?

By NEIL D. DONNENFELD, M.B.A., Woburn, Mass.

business advisor - Building Better Business Skills

Figure out your level of business skill and then aim higher.

By Jerry Hayes, OD, and

contact lens management - A Successful Hybrid

The EZ Eyes GP bifocal lens serves both patient and practitioner.

Evaluating the Latest Generation of Fluoroquinolones

The authors answer the question, "Are fourth-generation fluoroquinolones the 'magic bullet?' "

By ROBERT DiMARTINO, O.D., M.S., F.A.A.O.

fix this practice - Friendly Disaster

Making friends with staff might seem like a good idea, but it's really not.

lessons learned - All-Time FavoritesThings Could Be Worse?

Having one of those days? You're not the only one.

Managing Dry Eye in Your Pediatric Patients

While not common in younger individuals, dry eye does occur. Learn how to spot it and treat it effectively for this patient population.

Measuring Up with Pachymetry

This diagnostic tool can change patients' lives. See why you shouldn't practice without it.

o.d. to o.d.

Ophthalmology has banned us from their meetings and has portrayed optometry in a negative light. But rather than complain, it's optometry's turn to go on the offensive.

practice pulse

Tips, Trends & News You Can Use

Prescribing GP Contact Lenses for Ocular Diseases

These lenses offer therapeutic benefits to diseased and traumatized eyes.

reflections - It's About Wellness

We can help patients get their heads out of the sand (medically speaking, that is).

Satisfied Patients Don't Refer

Satisfied patients don't necessarily refer others to you. Loyal patients are the ones keeping your practice afloat. So cater to them.

staffing solutions - Boosting Your New Associate

Patients must agree to see your new doctor for you to reap the benefits.

Tax Planning Tips for the Optometric Practice

These helpful pointers should make tax time more bearable.

Technology Improves Diagnostic Abilities

A look at some useful instruments for managing patients with optic disc drusen.

view from the top - The Truth About Incentives

Do your incentives entice patients, or do patients just like your practice? You may not realize it, but you could be mismanaging your staff. Find out.

viewpoint - Can Employed O.D.s Afford Practices?

Definitely yes. But don't take my word for it -- ask a small business banker.

what's new

For Your Patients And Practice

advice

Are You Covered? Avoid These Malpractice Insurance Mistakes

All Externships Are Not Created Equal

This is your chance to break away from the pack. Here's what to look for in an externship site.

High on Low Vision

Do you have the right stuff to become a low vision expert? Learn about the rewards of this important specialty.

if I had to do it over

Work Hard, Have Fun!

street smarts

Busted at Blizzard Beach

wise to the world

Connecting with colleagues; Introducing a new contact lens option; Encourage true confessions