Articles
Are You Running Your Practice, or is Your Practice Running You?
With this system of metrics, you can develop the skills of a CEO
Build a Culturally Aware Practice
Attracting and retaining diverse patients is vital to your practice's health. Here are three steps to accomplish this.
Business Advisor
Dealing With The Recession
Contact Lens Management
Biofinity Toric, from CooperVision
Diagnosis and Management of Optic Disc Elevation
Making the right diagnosis can help avoid needless tests while saving lives and vision
Fix this practice
When Staff Don't Play by Your Rules
Instrumental Strategies
Wave design software, from Wave Contact Lens System
Lessons
A Very Strange Antidote
O.D. to O.D.
When Life Looks Like Easy Street, There is Danger ...
By Walter D. West, O.D., F.A.A.O., Chief
Please Presbyopes in Contact Lenses
To satisfy these patients, be knowledgeable of the patient's visual and lifestyle needs, current fitting trends and pertinent patient education
Practice pulse
Ongoing Trials Shed Light on AMD
Reflections
A Vision For Sight
Should Optometry Pursue Board Certification?
A Point-Counterpoint discussion
Tech Time
EHR, Value and Clinical Evidence
Understanding the Latest IOL Technology
By understanding advances in design, you can match your patient with the best lens
By understanding advances in design, you
View from the top
Avoid these areas of marketing
Viewpoint
For Best Results, Take Your Time
Boosting Practice Revenue With a Subspecialty
Introducing a subspecialty is a great way to get hired and generate additional revenue
By Gina Wesley, OD, MS, FAAO, Medina, Minn.
Patient Selection, Co-management With Premium IOLs
Optometry's Emerging Role in Cataract Surgery and IOL Selection
If I Had to Do It Over
Catapult Your Career With an Advanced Business Degree
By John L. Schachet, ODEnglewood, Colo.
Product Spotlight
Tecnis® Multifocal IOL and Blink® Tears — Premium Technologies
Optometry Catches the Wave
Wavefront technology is taking vision to new heights for spectacle and contact lens wearers
By Desiree Ifft, Contributing
Riding the Tide of New Technology
Learn how to buy the right equipment for your practice and provide the best patient experience
By John Warren, OD
Tech Connection
Jump-start Your Practice With a Nonmydriatic Camera
By Philip M. Buscemi, ODGreensboro, N.C.
Wise to the World
Is Gecko Vision the Key to Higher-tech Multifocal Contact Lenses?
By Judith RiddleSenior Editor