A Typical Day Treating Ocular Surface Disease
How the prevalence of allergy, blepharitis and dry eye impact your medical clinic
Contact Lens Focus
Acuvue Oasys Brand Contact Lenses for Astigmatism, from Vistakon
Contact Lens Management
A focus on those who can’t
Dry Eye
Walk a mile in . . . whose shoes?
Fix this practice
Breaking up isn’t so very hard to do
Lessons Learned
Never too old to learn
Marketing Fundamentals
Give back to the community
O.D. to O.D.
It’s time to start investing in your business plan . . . Again
By Walter D. West, O.D., F.A.A.O., Chief
Practice pulse
New research; Essilor to obtain 50% of Shamir Optical; O.D. notebook; Oakley donates sunglasses to miners; NASA clears self-correcting spectacles for space flight; Management Memo; Drugs in the Pipeline; FDA News
Reflections
Fly on the road
Revisit Trial Frame Refracting
The growing aging population is making this classic technology relevant again
Succeeding with Kids and Contact Lenses
By keeping the process simple, you can succeed with children in any age group
By keeping the process simple, you
Tech Time
Develop Your List for Equipment
Use Metrics in Your Practice
By consistently measuring the key expenses in your practice, you can successfully manage them, and increase practice revenue
By consistently measuring the key expenses in your practice, you
View from the top
When back office skills come to fore
Viewpoint
A hard line against dryness and pain
Why So Dry?
To treat dry eye effectively, we must first understand the many factors that can cause or aggravate the condition
Challenges to the Ocular Surface
Whether preparing for surgery or just ensuring good visual acuity, patients need a surface that's lubricated and healthy
By Victor L. Perez, MD
Creating a Lifelong Learning Community in Optometry
Students of all ages learn, share, inspire and connect at The Vision Care Institute, where the emphasis is on building relationships for career enrichment
Don't Sweat Your Debt
Six-figure student loans? With some smart planning, you can rest easy
By Jerry Hayes, OD, and
Going Lean in Optometry
Practices across the country are increasing profitability by adopting "lean" principles with the help of a new program offered through The Vision Care Institute
Move Your Practice Beyond Tears
Today's ODs treat ocular surface disease medically
By J. James Thimons, OD, FAAO
Fitting Kids With Contact Lenses
It's doesn't take as much time as you think
By Mary Lou French, OD, FAAO, MEd
Recognizing Ocular Surface Disease in Your Office
Early detection of dry eye helps improve patient satisfaction
By Stephen C. Pflugfelder, MD
Treating Glaucoma and Concomitant OSD
BAK-free medications provide multiple benefits to patients
By Clark Springs, MD
Inquiring Minds …
Where's the Latest Technology?
Patient's Perspective
Compassion Counts
Wise to the World
By ERIN MURPHY, CONTRIBUTING