Contact Lens Management

Weathering the storm

Dry Eye

Managing surgical patients

Fix this practice

Mapping out your career path

How Safe Are Your Patient Records

A review of how your practice’s information systems and office procedures can prevent potentially devastating outcomes

Instrumental Focus

OIS Eyescan digital imaging device

Is it Time for Your Practice to Connect?

How to address the millions of social media website users who respond to a new brand of marketing

Lessons Learned

Expect the unexpected

Letters

Readers Voice their Opinions

Marketing

Marketing with Gratitude

O.D. to O.D.

Analysis paralysis by another name

By Walter D. West, O.D., F.A.A.O., Chief

Practice Pulse

O.D. aid worker remembered; beer goggles are real, research reveals; International Vision Expo West adds tech upgrades; Research Notes; Devices in the Pipeline; O.D. Notebook

Prescribing for Presbyopia

Consider this proven method of educating patients on the many options for correcting presbyopia

Reduce Spectacle Remakes

Follow these steps to reap the benefits of providing an optimum pair of glasses

Reflections

The play’s the thing

Rejuvenate Your Optical Dispensary

Use these five tips to push your practice’s biggest profit center to the next level

Staffing Solutions

Hard lessons about delegation

Tech Time

A video system for your practice?

The State of Online Spectacle Sales

A look at how the leading websites work, their impact on your practice and how you can compete with them

View from the top

Take a bite from Apple’s strategy

Viewpoint

New ways to reach patients

What's New

10 Early Career Tips to Follow

With 20/20 hindsight, an experienced OD offers advice on starting a rewarding life and career

By Pamela J. Miller, OD, FAAO, JD, DPNAP

A Startup Guide for Multilingual Practices

Doctors explain how bridging language and cultural barriers enhances patient care and increases marketability

By ERIN MURPHY, CONTRIBUTING

Advice

Who Should Be in Your Entourage?

By Jamie J. Casper, OD, PhD, FAAO, Wilmington, NC

Apps for ODs

Sifting through all the medical apps out there? Try these first

By ERIN MURPHY, CONTRIBUTING

From the AOSA

Things They Don’t Teach in School — But Should

By Saysha Blazier, President, AOSA

How to Become a Driving Force in Treating Golfers

Eyeglasses that increase performance can also provide a financial boost to new practices

By Scott Reins, OD

If I Had to Do It Over

Making a List ...

By Gina M. Wesley, OD, MS, FAAO

Jobs Hard to Find? Hit the Road

You don’t have to go to the ends of the earth to find the right opportunity — just outside the city limits

By Mark Kennedy

Patient's Perspective

Trying On Glasses While Rolling His Eyes

By Linda Flores, as

Street Smarts

Everyone is an Expert

By Dan Beck, OD

Wise to the World

By ERIN MURPHY, CONTRIBUTING