A Prudent Solution for CIEs

Business Strategies

Coding Strategies

Communication Breakdown

Create Your Own “Dream Team”

Your colleagues provide five tips for the assist.

Dry Eye

Get on the “Stick.”

Great Staff: How Do You Find Them and Keep Them?

Here’s a hint: They share your practice’s core values.

Hiring 101

Develop a comprehensive plan before adding a new staff member.

Instrument Focus

Topcon CV-5000S

Leading Off

Tennessee Bill Seeks to Enable O.D.s to Give Anesthetic Injections; Studies Shed Light on Workplace Honesty; Minorities Have High Regard For Relatives’ Eye Health.

Let’s Get Medical: Part 1

Making a Profit

Managed Care Migration

Marketing

Promoting staff to promote you.

Merchandising

Your best resource.

O.D. Notebook

O.D. SCENE

O.D. to O.D.

The one resource for any optometric practice.

By Scot Morris, OD, FAAO

Patient Check-in

Practice Technology

Profession PULSE

Providing Excellent Direction

The Other Side of the Ledger

Turn Staff Into Marketers

Utilizing Technicians

Viewpoint

Just don’t take my advice.

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