BUSINESS: BEST OF ODs ON FACEBOOK

NO SHOWS, SCORPIONS AND SAVING A LIFE

BUSINESS: BUSINESS STRATEGIES

ONE NEEDS THE OTHER

BUSINESS: BY THE NUMBERS

CAN YOU CALCULATE REVENUE?

BUSINESS: CODING STRATEGY

COMPARATIVE BILLING REPORTS

BUSINESS: MARKETING

BUILD TRUST

BUSINESS: MERCHANDISING

GUIDE PATIENTS THROUGH SIGNS

BUSINESS: PERSONNEL POINTERS

INCREASE MEETING VALUE

BUSINESS: SCRIPTOPEDIA

DITCH THE DETAILS

BUSINESS: SOCIAL MEDIA

REMARKET YOUTUBE VIDEOS

BUSINESS: TECHNOLOGY

LET PATIENTS DO THE SWIPING

CLINICAL: CONTACT LENSES

CHALLENGE THE STATUS QUO

CLINICAL: DIVERSIFY YOUR PORTFOLIO

TAKE CHARGE OF SUPPLEMENTS

CLINICAL: OPTICAL

USE THE RIGHT WORDS

CLINICAL: POSTERIOR

PREPARE FOR RETINAL DISEASE

CLINICAL: SPORTS VISION

PREPARE FOR SPORTS VISION

DIAGNOSTIC FOCUS

TRACK DISEASE PROGRESSION

EDUCATE PATIENTS ON THE “WHY”

CREATE A TRAIL THAT LEADS TO SATISFIED, INFORMED CONSUMERS

INNOVATION IN OPTOMETRY

O.D.S REFLECT ON WHAT IT MEANS TO BE INNOVATIVE TODAY

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

O.D. Notebook

O.D. to O.D.

SALES: IT’S WHAT WE DO

SOCIAL: EYE RECIPE

EYE RECIPE

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: THE WAY I SEE IT

“YOU TALKIN’ TO ME?”*

THE CEO CHECKLIST

A MONTHLY REMINDER

THERAPEUTIC FOCUS

PROVIDE LONG-LASTING LUBRICATION

UPGRADE YOUR PATIENTS

FOLLOW THESE EIGHT TIPS TO DISPENSE ADVANCED PRODUCTS

VIEWPOINT

AN INNOVATIVE BEGINNING