Game On: Esports in Practice

Why and how to meet the eye care needs of esports players

Adding a Second Location

A strategic look at the variables and a plan for the future can expand a practice’s potential

Consider an E-Commerce Platform

Define goals, identify the right fit in a partner and set a method to measure success

By BRIANNA RHUE, OD, FAAO

Outsourcing Administrative Tasks

Buying groups and alliances can offer resources to help optometrists keep their focus on efficient patient care

By Stephanie DeLong

O.D. to O.D.

UNLOCK PRACTICE OPPORTUNITIES

By APRIL JASPER, OD, FAAO

Viewpoint

A RIPPLE EFFECT ON HEALTH

By JIM THOMAS

CLINICAL: Contact Lenses

When Patients Stop Lens Wear

By JASON R. MILLER, OD, MBA, FAAO

CLINICAL: Dry Eye

Accurate Conversion Rate

By Whitney Hauser, OD

CLINICAL: Glaucoma

‘Isn’t One Drop Enough?’

By AUSTIN LIFFERTH, OD, FAAO

BUSINESS: Optical

Specify Lens Recommendations

By Dave Ziegler, O.D., Milwaukee, Wis.

BUSINESS: New O.D.

Tackle Touchpoints

By KRISTIN O'BRIEN, OD

What's new

For Your Patients and Practice

BUSINESS: Social Media

Social Media Toolkit

By Shannon Simcox, contributing editor

LEADING OFF: Coronavirus: Prevention Tips for Optometrists

LEADING OFF: How Optometrists Can ‘Own’ Esports

LEADING OFF: Sports Vision O.D.s Meet in Calif.

LEADING OFF: CE Course on Myopia Offered

LEADING OFF: Inaugural Myopia Meeting: Jan. 2021

LEADING OFF: Also Notable

LEADING OFF: CEO Challenge: Define Your Practice’s Core Values

By STEVE VARGO, OD, MBA