From Idea to Patent

Follow these six action steps to acquire a property right to your invention

By PAUL C. ONDERICK, OD, JD

Schedule for Success

Consider these action steps to achieve appointment efficiency

By TONYA M. REYNOLDSON, OD

How to Market New Offerings

Educate patients about the latest products and treatments that will personally benefit them

By Lindsey Getz, Contributing Editor

Myopia Control Spectacles: Review of the Latest Research

What the current data say about the different lens types

By ANDREW D. PUCKER, OD, MS, FAAO

Increase Access to Eye Care at Your Practice

Learn about technology that can better bring care to your patients

By FRANCES BYNUM, OD

Tips from the Issue

OD to OD

Changing focus

By APRIL JASPER, OD, FAAO

Viewpoint

Keep innovative ideas flowing

By Jim Thomas, editorial director

LEADING OFF: ODs Recognize Staff Members Who Have Inspired Them

By Shannon Simcox, contributing editor

LEADING OFF: Optometry’s Meeting Features Advocacy, Leadership, Education, and More

LEADING OFF: E-insights Into the Latest in Patient Care and Practice Management

LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Cultivate Honest Patient Feedback

By STEVE VARGO, OD, MBA

LEADING OFF: Also Notable

CLINICAL: Contact Lenses

Transcend tradition

By Susan A. Resnick, OD, FAAO

CLINICAL: Dry Eye

TFOS takeaway points

By Cecelia Koetting, OD, FAAO

CLINICAL: Glaucoma

Trust your gut

By AUSTIN LIFFERTH, OD, FAAO

CLINICAL: Myopia

Red light therapy – is it the real magic?

By MARIA LIU, OD, PHD, MPH, MBA, FAAO

BUSINESS: Staffing

Introduce new tech to staff

By PATRICIA FULMER, OD, FAAO

BUSINESS: Optical

Maximize optical success with the ‘Trader Joe’s’ method

By Jessilin M. Quint, OD, MBA, MS, FAAO

What's New

For Your Patients and Practice

Inspire. Lead. Succeed.

If I weren’t doing this?

By DORI M. CARLSON, OD, MAL, FAAO