Practice Tip: If your practice has a Tik Tok channel or you’re planning on starting one, don’t overthink your content, says Carly Rose, OD, FAAO, in this month’s “Social Media” column. “Part of the charm of TikTok is that it’s not meant to be as curated: It’s normal to just film a quick video in your car, without any makeup on, and just tell people what’s on your mind,” she explains. For more on the Tik Tok topic, visit https://www.optometricmanagement.com/issues/2022/august-2022/business-social-media. 
 
Specialty Contact Lens Innovator Joins Centre for Ocular Research & Education 
Specialty contact lens innovator Daddi Fadel, DOptom, will join the Centre for Ocular Research & Education (CORE) in September. Dr. Fadel is the founder and head of the European School of Scleral Lenses, founder and past president of Accademia Italiana Lenti Sclerali, and co-founder and president of the Euro & Austral-Asia Scleral Lens Academy. 
 
CooperVision Costa Rica Manufacturing Facility Earns LEED Gold Certification
CooperVision’s contact lens manufacturing facility in Alajuela, Costa Rica, has been elevated to the LEED Gold status following program recertification from U.S. Green Building Council (USGBC). LEED is the most widely used green building rating system in the world and an international symbol of excellence in sustainable design, construction, and operations, according to a CooperVision press release.
 
Global Specialty Lens Symposium Requesting Papers & Posters Submissions 
The Global Specialty Lens Symposium (GSLS) invites the submission of abstracts for the presentation of Free Papers and Posters to be shown at the symposium, which will be held Jan. 18 to 21, 2023, at the Horseshoe Las Vegas, formerly Bally’s. Topics can include new and innovative concepts, clinical cases, and research on all aspects of contact lenses (such as materials, designs, lens care, etc.), in addition to related topics such as corneal and ocular surface disease, diagnosis and treatment approaches, and practice management. Submissions will be accepted through Oct. 3 at 5 p.m. EST. Visit https://na.eventscloud.com/website/35541/paper-poster-submissions/ for more information.
 
International Agency for the Prevention of Blindness to Launch 
Eye Care Accessibility Campaign 
The International Agency for the Prevention of Blindness will launch the 2022 Love Your Eyes global campaign on World Sight Day (Oct. 13) to raise awareness about the socio-economic importance of eye health. Specifically, the campaign will ask global institutions and governments to do more to support global eye health and will highlight programs that are already successfully addressing poor vision. Visit https://www.iapb.org/news/love-your-eyes-is-back-in-2022/. 

New England College of Optometry to Host Industry Collaboration
The New England College of Optometry (NECO) announced the 2022 Industry Collaborative, starting the afternoon of Aug. 29 at the Cambridge Innovation Center; Aug. 30 at NECO’s Beacon Street location, and virtually. The event will bring together industry, optometry, retail, technology, treatment solutions, media, educators, and students, says NECO CEO and President Howard Purcell, OD, FAAO. Live attendance is by invitation only. Find the agenda and virtual registration at https://form.jotform.com/221725718228155. 
 
Optometry & Vision Science Survey Projects Increase in Orthokeratology Lens Fittings
A total of 46% of optometrists not currently fitting orthokeratology lenses say they plan to start doing so within the next two years, according to a recent survey published in Optometry & Vision Science. Additionally, among those who say they are actively fitting the lenses, 56% say they anticipate market growth within the next year. The full results of the survey, comprised of more than 500 eye care providers, are available for download at https://journals.lww.com/optvissci/Fulltext/2022/07000/Fitting_of_Orthokeratology_in_the_United_States__A.
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Optometry Giving Sight to Honor Generosity of Donors During Dinner
Optometry Giving Sight (OGS) will recognize more than 40 corporations and individuals for their significant generosity during its inaugural Beacon of Light dinner on Sept. 14 during Vision Expo West. Specifically, awards will be presented to donors who have given more than $100,000 to OGS over their lifetimes, supporting the mission to end preventable blindness. Limited tickets are now available for purchase by contacting OGS Development Director Sharyn Gallatin at sharyn.gallatin@givingsight.org.
 
Simovision Names Managing Director
Simovision, a subsidiary of Hilco Vision, appointed Filip Chavatte managing director. He takes the role on from retiring founder, Marc Simonet. Mr. Chavatte has 25 years of health care experience at companies including Novartis, GE Healthcare, Baxter, Shire and Johnson & Johnson. His general management experience includes sales leadership, marketing, planning, account management, KOL partnerships, and launching new products.
 
Special Events Announced for Vision Expo West
The Vision Council is pleased to share details on its special events planned for Vision Expo West, which takes place Sept. 14 to Sept. 17 at The Venetian Convention Center & Expo in Las Vegas. Among the events: An Opening Night Party with The EyeDocs of Rock, the Swing Fore Sight Golf Tournament, and the Optical Women’s Association Annual Networking & Raffle. To find out all the details, visit https://west.visionexpo.com/en-us/experiences/special-events.html#/sessions. 
 
ThermaMEDx Partners with EyeCare Partners to Expand EverTears
ThermaMEDx announced a partnership with EyeCare Partners to expand EverTears distribution across EyeCare Partners’ network of nearly 700 affiliated practices in 18 states across the United States. For more information on EverTears, an OTC treatment for dry eye disease, visit https://thermamedx.com/product/evertears/. 
 
World Council of Optometry Transforms Fellowship Program to Grant Program
The World Council of Optometry offers two grants meant to fund projects and initiatives that lead toward the advancement of the role of optometry and its participation within health care systems: general grants and education mentor grants. This benefit takes the place of the previous Fellowship Program and is provided to members of the organization who also agree to submit a final report on their project to the WCO. Outcomes of the grant may be disseminated through the organization’s and news channels. More information about the grants and the application form can be found at: https://bit.ly/_WCO_Grant_Program. For more specifics on the WCO Grant Program, contact enquiries@WorldOptometry.org
 
OD Notebook is published weekly on Wednesdays. Unless otherwise noted, the information presented is based on press releases and/or announcements by the respective organizations. Find earlier editions here. To submit a press release to be considered for publication, click here.