Practice Tip: Use chair time to market practice offerings
In the August issue article, “How to Market New Offerings,” Jessilin Quint, OD, FAAO, suggests optometrists use chair time with the patient to accomplish this. The reason: Doing so helps to build the doctor/patient relationship, which creates trust and, therefore, patient buy-in to an applicable offering. “While it’s easy to get caught up in checking off the boxes and getting through an exam, taking the time to talk to patients about what’s new that can benefit them is a valuable opportunity that should not be missed,” she stresses. For the entire article, see https://www.optometricmanagement.com/issues/2023/august-2023/how-to-market-new-offerings.
Contact Lens Institute adds translations to tools for back-to-school season
The Contact Lens Institute added translations to its suite of EASY (Eyes, Awareness, Safety, and You) Way patient education tools, timed for the back-to-school season. The initiative enables a broad spectrum of the eye care community to communicate simple steps to healthy, comfortable contact lens wear, according to the press release. Specifically, the EASY Way social media graphics and animations are now available in English, Spanish, French, Simplified Chinese, and Traditional Chinese. All can be viewed and downloaded for free from the resources section of contactlensinstitute.org.
Euclid mourns one of its founders
George Glady, one of the founders of Euclid Vision, has died. Mr. Glady helped conceptualize orthokeratology, according to a press release. Contributions in his memory may be made to: Unitarian Universalist Service Committee international relief organization (UUSC.org), Gas Permeable Lens Institute (GPLI) (contact Beth@GPLI.info), or the Wayland Historical (contact info@waylandnuseum.org).
Myopia Profile launches website to support initiative
Myopia Profile launched a website and eye care practitioner survey, along with sponsors, to further expand the momentum of Myopia Action Month. Scheduled for September, this is an international event that serves as a platform to bring together eye care practitioners in a collective effort to combat the escalating prevalence of childhood myopia, according to a press release. Visit the dedicated website at https://portal.myopiaprofile.com/myopia-action.
Shamir Insight launches Driver Intelligence lens technology
Shamir Insight introduced the Driver Intelligence spectacle lens. The lens is designed to deliver clarity for drivers any time of the day, enabling safer driving, according to a press release. Driver Intelligence features a 16% reduction in visual information processing, a 33% wider horizontal visual field, an 18% longer vertical visual field, a 15% faster reaction time at nighttime, an 11% faster reaction time in the daytime, and improved nighttime vision using myopic shift compensation and low-reflection coating, according to the press release. Visit https://shamir.com/us/shamir-driver-intelligence/.
Valley Contax names Academy 2023 student travel grant award winner
Valley Contax, Inc., in partnership with Contamac US, named Derek Bryant, a third-year student at Northern State University in Oklahoma, the Academy 2023 student travel grant award winner. Mr. Bryant was chosen based on his short essay about the teacher who made the most significant impact on him and why.
Vision Expo and RX share details on Vision Expo West
The Vision Council and RX, co-organizers of Vision Expo, shared details on Vision Expo West 2023, occurring at The Venetian Convention Center & Expo in Las Vegas, Nev., from Sept. 27 to Sept. 30. The convention will feature:
• EYEnovate, a disruptive content series highlighting technological innovations in the optical field;
• A total of 300 hours of education and more than 150 new courses of Optometric and Opticianry CE;
• the Global Contact Lens Forum;
• OptiCon sessions that range from proper frame fitting and celebrity eyewear secrets to discussions on stocking vs. surfacing and laser exploration;
• the Marketing4ECPs Social Media Bootcamp.
Visit www.visionexpo.com for more information.
RESEARCH NOTES
Adverum Biotechnologies completes enrollment in treatment trial for wet age-related macular degeneration
Adverum Biotechnologies Inc. completed enrollment in the phase 2 LUNA trial evaluating ixoberogene soroparvovec for the treatment of wet age-related macular degeneration. This phase of the trial will evaluate the efficacy and safety of two doses, while optimizing the prophylactic steroid regimens, according to the press release.
Inflammation treatment following cataract surgery achieves primary endpoints
A phase 3 OPTIMIZE trial with OSC-01 eye drops showed the percentage of eyes with 0 inflammation was statistically significantly greater when compared with vehicle at Day 15, and the percentage of eyes with 0 pain was statistically significantly greater compared with vehicle at Day 4. OSC is a once-daily, high-concentration, preservative-free, topical OPTIREACH formulation of dexamethasone for the treatment of inflammation and pain following ocular surgery.
OD Notebook is published weekly on Wednesdays. Unless otherwise noted, the information presented is based on press releases and/or announcements by the respective organizations. Find earlier editions here. To submit a press release to be considered for publication, click here.