A Guide To Ethics in 2002 and Beyond
Recent laws and guidelines provide a blueprint for how optometrists and industry reps can maintain the highest standards.
business advisor: Happy Patients, Successful Practice
Create a buzz for your practice with patients who tell others about you.|
CLINICAL CHALLENGES: The Case of 6-Month Sadie
Problems can sneak up on diabetic patients, so it pays to see them regularly.
coding q&a: Plugging Away
Five great facts you should know about coding for punctal plugs.
contact lens management: A Real Workhorse
See how the unique UltraVue 2000 customizes vision for presbyopes.
cybercare: Another Step in the E-Direction
Embrace the future with computerized accounting. Here's the low down.
fix this practice: Ending a Vicious Cycle
Learn how to protect yourself from employees who embezzle.
Four Practice Management Myths that Stifle Profitability and Practice Growth
Break away from outdated practices.
Glaucoma Update
An in-depth look at three aspects of glaucoma practice.
lessons learned: No Respect
Build your reputation and your practice by just being yourself.
New Empirical Suggestions for Prescribing Soft Toric Contact Lenses
How to get the right fit the first time.
o.d. to o.d.: Ethics in Optometry
A subject we all studied in school but what does it mean in the real world?
Overworked and Underpaid
Solving one doctor's problems: Part one of a two-part series
Practice Profile
In competitive times, Dr. Dzik succeeds by setting his practice apart from the rest.
practice pulse: Tips, Trends & News You Can Use
New Minnesota law, dietary supplement for eyes and more.
Promoting LASIK the Right Way
How do you market LASIK effectively if you don't have an excimer laser in your office? The answer comes from within your practice.
reflections: Patience for Patients
A fateful after-graduation job prepared this O.D. for the special field she was about to enter.
staffing solutions: What You See Isn't What You Get
Try these tested interview questions to help you hire the right people.
therapeutic insights: Coping with Complications
Part two of a two-part series on treating laser vision corrections.
Undetected Maculopathy
See how going beyond the standard -- even by a little -- can save you frustration and grief.
Using All of the Tools in Your Dispensary
Build and maintain a successful dispensary with four simple tools you already have.
view from the top: Recalling Patients
See why most recall systems don't work -- and what to do about it.
viewpoint: Readings from the Ethics Files
The recent focus on ethical behavior has prompted me to dust off a few items.