business advisor - Optometric Matchmaker

Make each staffer a '10' by matching her to a position based on her traits.

clinical challenges - Headache Hell: Part One

A patient presents with headaches and blurry vision. See what it takes to make the diagnosis.

coding q & a - Coding for Ocular Allergies

The usual suspects don't always fit the situation. Here are some coding tips.

Dry Eye & Contact Lenses

A review of the causes, symptoms and cures.

fix this practice - Referral Rescue

Losing your patients and your money to referrals? Learn how to get them back.

How to Beat a Recession

Focusing on patients' needs and providing the best quality care is what keeps Dr. Morris's practice on the fast track.

instrumental strategies - An Easy Fit for Dry Eyes

The Medennium SmartPLUG reshapes itself to provide an exact fit.

Judge Your Practice Through a Patient's Eyes

A new marketing tool gives you objective feedback on your practice.

lessons learned - Watch What You Say

Before you open your mouth to speak, make sure no bricks are poised to fall.

malpractice management - Questioning the Standard of Care

The results of this case may prompt you to re-evaluate your follow-up care protocol.

Nearpoint Retinoscopy and CVS

Use this simple technique to recheck your findings and to educate patients about computer vision syndrome.

o.d. to o.d. - Doctors and Business

Why do so many optometrists have an aversion to the business aspects of practice?

practice made perfect

Overworked and Underpaid, Part II

Practice Pulse

Tips, Trends & News You Can Use

reflections - An Rx Recheck Mystery

A story of two sisters who shared too much.

The New Frontier of Antibiotic Drugs

Fourth-generation fluoroquinolones offer many benefits over older drugs in the class. See what to use them for and how to do so effectively.

therapeutic insights - Old Problem, New Twist

Alcon's new over-the-counter dry eye product addresses the mucin layer.

view from the top - Revamp Your Marketing Plans

Don't lose heart because your marketing plan didn't work. Just try it again.

viewpoint - The Tech Song Remains the Same

Everything I needed to know about technology I learned from cell phones.

what's new

For Your Patients And Practice