A 'Big Picture' View of Contact Lenses

2002 statistics reveal consistency and opportunity for optometrists.

A Guide to the Latest Solutions

Existing contact lens solutions have been approved for new uses and one entirely new solution has entered the marketplace. Keep them straight with this update.

Book Excerpt

201 Secrets of a High Performance Optometric Practice

business advisor - The Four Keys of "Referability"

Following these principles will have more patients doing business with you.

coding q & a - Rules for Fundus Photography

See what Medicare has to say about billing, documentation and frequency.

contact lens management - Nature -- Only Better

CIBA's newest line of color contact lenses provides subtle excitement.

fix this practice - Take Control

Consider this advice for preventing theft, raising your net and more, while at the same time controlling your costs.

instrumental strategies - The Professional Delivers

Keeler's new ophthalmoscope provides comfort and precision.

lessons learned - Buy High, Sell Low

Beware of hot tips, financial gurus and a high opinion of your own abilities.

Malpractice Management - Lack of Cupping Confuses

Learn the importance of performing one simple test and of only prescribing with the patient in your office.

Managing the Young CRT Patient

Learn how to integrate Corneal Refractive Therapy into your practice with a focus on children and teens.

o.d. to o.d. - Reach Beyond Clinical Skills to Improve Your Practice

If we aspire to grow our practices into profitable businesses, then the basics are not enough.

Orthokeratology:The Bare Facts

It's the right time to consider Ortho-K and fully inform patients about this alternative to refractive surgery.

practice pulse

Tips, Trends & News You Can Use

Profitability with Specialty Contact Lenses

Think contact lenses can't be lucrative to your practice? Think again.

reflections - The O.D. Turned D.D.S.

This optometrist does an unlikely favor for a retired veteran.

view from the top - Which Is Better: More Patients or Less?

The answer may surprise you.

viewpoint - Your Patients and Contact Lenses

Is there an easy way to determine what your patients know about contact lenses?

Welcoming New Tools in the Fight Against

Learn about the newest entrants into the dry eye management market, including how they work.

what's new

For Your Patients and Practice