A Little Help from Uncle Sam

The new tax law changes could save you a bundle on major purchases.

business advisor - What Net Income Really Means

Your net income may be higher than you think.

CLINICAL CHALLENGES - It's Not Rare If It's In Your Chair

Modern imaging techniques can make the diagnosis easier -- even for one of the rare conditions that you "won't ever see."

coding q & a - Charging for Refractions

Understand Medicare's refraction rules and you'll receive the most benefit.

fix this practice - Learning How to Work Together

One key to practice success is getting your staff to work as a team.

Get to Know the "Long-Term Care" Environment

Nursing home care is guaranteed to challenge your optometric and creative skills.

instrumental strategies - The Future of Patient Education

Simple software can make a big impression in your practice.

lessons learned - Came the Dawn

Here's how to get the real story on prospective employees.

Malpractice Management - Beyond Malpractice

Sometimes the consequences of not going above the standard are worse than malpractice.

o.d. to o.d. - Optometry's Changing Model

How can optometrists respond to lost sales, reduced reimbursements and other variables that affect profitability?

PAL Strategies for the Clinical Optical Dispensary

How to provide a superior visual experience for your presbyopic patients.

Planned Replacement for this Century

Older contact lenses have done a great job, but newer lenses have more to offer.

Point/Counterpoint - VSP Helps VSP; VSP is Good for Private Practice

Is optometry's "friend" still friendly?

practice pulse

Tips, Trends & News You Can Use

reflections - On the Fifth Day

Jamaica offered this optometrist more than just beautiful scenery.

staffing solutions - When It's Not Working Out

How to deal with "marginally satisfactory" employees

Upgrade Your Toric Know-How

With the diversity and abundance of toric contact lenses on the market, you have new options for fitting patients who have astigmatism.

view from the top - Be Firm But Fair

Too much of a softy when it comes to staff? Learn to rely on your manual.

viewpoint - Survey Says: It's In the Execution

When done well, surveys improve your practice and bring you closer to patients.

what's new

For Your Patients and Practice