AMO is Bullish on Optometry. Here's Why it Matters

AMO sees the O.D. as the primary decision maker for all eyecare needs -- even surgery.

business advisor - Office Space Considerations

How to figure out how big to go when you're planning your office space.

By Jerry Hayes, OD, and

coding q & a - More New Issues with DMERCs

Part two of the series continues its review of the changes for 2004.

By Suzanne L. Corcoran, COE

fix this practice - Partnership Agreements

The days of trusting oral agreements are over. Get everything in writing.

By RICHARD S. KATTOUF, O.D., D.O.S.

Getting Serious About Dry Eye

Dry eye is not an inconsequential condition. Many patients suffer from it, but you can put a stop to that. Here's how.

instrumental strategies - Is It Time to Evolve Your Practice?

Marco's computerized refractor will give you and your staff the gift of time.

lessons learned - Learning a Lesson from Lincoln

Don't take success to seriously.

Malpractice Management - The Trouble with Floaters

A dissatisfied patient initiates litigation over the care he receives for multiple complaints.

New Tools for Therapy

What role will vitamins and supplements play in the care of your patients?

o.d. to o.d. - Be the Conduit for Your Staff

The excitement and enthusiasm of your state meeting can benefit your entire practice. Here's how to make it happen.

Practice Pulse

Tips, Trends & News You Can Use

Prevent Theft in Your Office

Many employees admit that they steal from their employers. Here's how to protect your practice with practice management software.

Profitable Prescribing with GP Lenses

Learn new ways to prescribe more GP contact lenses and watch your contact lens practice grow.

reflections - My Freaky Friday

This O.D. plays "What If" and finds relief with the humorous fantasy.

Setting the Record Straight on Ocular Infections

The symptoms of ocular infections are often mistaken for other conditions. That's why it's so important to perfect your record taking.

staffing solutions - Let There Be Light

The second in a two-part series on job performance reviews.

the dry eye file - Discovering Hidden Dryness

Don't rely solely on a patient's symptoms to make a diagnosis.

view from the top - Improving Office Relationships

You may not realize it, but you could be mismanaging your staff. Find out.

viewpoint - Of Optometry and Ophthalmology

Our June issue reveals two perspectives on the O.D.-M.D. relationship.

WAVEFRONT in the Optometric Practice

While this technology is still in its infancy, a thorough understanding of wavefront will help optometrists optimize the visual quality of their patients.

what's new

For Your Patients And Practice

Working Together

Consider the benefits of sharing a practice with an ophthalmologist.

"My Doctor's the Best!"

Do patients say this about you? They will once they learn that you care about making them feel the best.

Designing Early Detection ...for a New Standard of Care

Here's how one man's personal experience motivated him to develop a revolutionary diagnostic tool.

Are You a Good Bearer of Bad News?

A glaucoma patient and support group leader offers a dozen ways to soften the blow.

Defusing Dissatisfied Patients

With a little planning, you and your staff can smoothly handle patients' complaints and keep them in your practice.

History Revisited

Some not-so-subtle clues in your patient's history will give you insight into their needs and how to satisfy them.

Let's Talk Money

Getting paid shouldn't be a struggle -- but it does require some open dialogue with yourself, your staff and your patients.

What Do You Recommend?

Effectively explain your recommendations to patients by balancing confidence, communication and personal connection.