Articles
Business Advisor
Discretionary cash flow.
Click Here
Experts in e-marketing explain how to make your Web site a workhorse.
By MICHELLE BOYLES, Managing
Contact Lens Management
Sauflon Pharmaceuticals' 55 Aspheric.
Five Lessons in Glaucoma Management
New technology has advanced our understanding of this disease, but the old standards still apply.
Fix This Practice
Look before you leap.
How to Manage Allergy
Utilize your therapeutic privileges to provide optimum care for these patients.
Instrumental Strategies
Burton Velo Complete Refraction System.
Lessons
Lessons from Boudreaux
No Hard Sell Required
Getting the word out on silicone hydrogels may be easier than you think.
Practice Pulse
The value of a contact lens patient; Vistakon's moist daily lens; Optometry Hall of Fame nominees and more.
By BARBARA ANAN KOGAN, O.D.
Preparing to Take Your Bow
There's no bad time to plan for retirement
By Walter D. West, O.D., F.A.A.O., Chief
Reflections
How lucky we are!
Set a Smart Course for Staff
You have a bigger role than you think in your staff's performance.
By GARY GERBER, OD
Systemic Conditions: HIV and AIDS
The United Nations estimates there are over 34 million people worldwide with HIV or AIDS. What are the implications for optometrists?
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
Understanding the Dry Eye Annuity
Make your patients aware of the problem and show them you have the solution.
By SCOT MORRIS, O.D., F.A.A.O.
View from the Top
A jack of all trades?
Viewpoint
The Trouble with Withholding
Applying the Most Recent Clinical Data to Improve Glaucoma Treatment
The following case study will give clinicians new ideas on how to use travopost 0.004% (TRAVATAN solution) in their daily practicve to better manage glaucoma patients.
By Murray Fingeret, O.D.
Help for Selecting the Right ICD-9 Codes for Contact Lens Complications
Clear definitions for the serious complications will help you choose accurate codes for easier billing.
By D.C. Dean, O.D.
Clinical Considerations of the Latest Research for Better Glaucoma Management
With new trial results in hand, doctors will better understand how the different glaucoma agents fit into the therapeutic spectrum
By Murray Fingeret, O.D.
How to Expand Your Billing Options for Silicone Hydrogel Contact Lens Services
These tips will help you choose the right CPT and ICD-9 codes to bill for corneal conditions.
By Carla J. Mack, O.D., F.A.A.O.
Improving Patient Compliance for Better Visual Outcomes
Understanding the barriers to compliance will help you develop new strategies that will lead to improved patient care.
By Judith Springer Riddle, Senior
When is Routine Eyecare Not Routine?
Many services we provide - including care for contact lens patients - may be anything but routine. Here's how to differentiate medical from nonmedical when coding for reimbursement.
By Charles B. Brownlow, O.D., F.A.A.O.
Taking Glaucoma Diagnosis and Management to the Next Level
New diagnostic instruments and drug therapies are giving clinicians the tools they need to manage glaucoma better than ever before. Still, challenges remain. Read on for the latest news.
By Murray Fingeret, O.D.
Travoprost Develops a Strong Track Record for Safety and Efficacy
New studies show travoprost lowers IOP and sustains lasting effects. These findings and others that show travoprost's efficacy and safety may encourage clinicians to use the drug in more patients to promote better outcomes.
By Judith Springer Riddle, Senior