How contact lenses built our practice

What started out as an exclusive contact lens practice 66 years ago grew into a full-service, primary care clinic. Here’s how 

By Susan A. Resnick, OD, FAAO

Contact lenses: Utilizing staff influence 

Employ these three steps to harness this power to enable patients to benefit from contact lens wear 

By JASON COMPTON, OD

Creating an inventory-less contact lens practice

These four steps enabled success

By Melissa A. Tada, OD

The first steps in scleral lens prescribing

Consider these strategies to overcome challenges

By Brooke M. Messer, OD, FSLS

Deterring contact lens dropout

Consider these four steps to prevent wearers from tossing their lenses

By Erin Rueff, OD, PhD, FAAO, Dipl AAO

‘Should I fit specialty contact lenses?’

Ask yourself these main questions to arrive at the answer.

By Denise Burns-LeGros, OD, FAAO, FSLS

Marketing contact lenses

These five approaches have helped me inform my patients on the latest advancements that can benefit them

By CLARKE D. NEWMAN, OD, FAAO

Kick Off 2025 with a 360° Vendor Review

Now is the perfect time to enhance your relationships with your vendors by making them strategic partners, rather than just suppliers.

By Evan Kestenbaum

Cross-Training: Friend or Foe?

Dive into the when, why and how of cross-training. Plus, when cross-training may not be your best option.

By Gina M. Wesley OD, MS, FAAO

Ocular Surface News - January 15, 2025

Connections between sleep quality and dry eye

Getting to the Root of Dry Eye Symptom Management With Nutrition

The Standard American Diet appears to be a major driver of meibomian gland dysfunction and DED

By JULIE A. POTEET, OD, MS, CNS, FOWNS

Training to Influence Culture

How to focus on the factors that drive your KPIs

By Evan Kestenbaum

OD to OD: Take a planning retreat

Start the new year by taking a break

By April Jasper, OD, FAAO

Viewpoint: A fitting guide for contact lenses

By Jennifer Kirby, managing editor

LEADING OFF: Optometric Management contributors reveal 2025 resolutions

Leading off: ODs share disaster preparedness tips

By Jennifer Kirby, managing editor

Leading off: CEO challenge:

My challenge for you this month: Show you care to boost team success

By STEVE VARGO, OD, MBA

DRY EYE: Bolstering the tear film

Address the signs and symptoms of ocular surface issues to enable contact lens wear

By PAMELA E. THERIOT, OD, FAAO

MYOPIA MANAGEMENT: Identifying true treatment success

Choroidal thickening is not all that, studies show

By MARIA LIU, OD, PHD, MPH, MBA, FAAO

CULTIVATING-SELF-CARE: Making the case

Consider why and how to start prioritizing your health and well-being

By Bernadette Mazurek Melnyk, PhD, APRN-CNP, EBP-C, FAANP, FNAP, FAAN, Megan Amaya, PhD, CHES, NBC-HWC, AFAA-CGFI

GLAUCOMA: Pleased to meet you

I’m looking forward to collaborating with you on the care of these patients

By Michael Cymbor, OD, FAAO

Inspire. Lead. Succeed. What’s your vision?

Rewire your brain to accomplish your 2025 resolutions

By DORI M. CARLSON, OD, MAL, FAAO

CONTACT LENSES: Material properties of RGPs

These characteristics may influence differential selection in fittings

By Susan A. Resnick, OD, FAAO