Objective:

To provide actionable steps for optometrists to encourage patients to purchase sunwear.

Key Findings:

• Staff reminders increase patient preparedness to discuss and purchase sunwear.
• Patients often have unutilized vision plan benefits for sunglasses.
• Education on UV risks and lens quality is crucial for patient awareness.
• Experiencing lens quality through demos enhances patient interest.
• Offering unique sunglass brands can differentiate practices and attract sales.

Interpretation:

Effective communication and education about sunwear can significantly influence patient purchasing decisions.

Limitations:

• The article does not provide quantitative data on sales increases.
• Recommendations may vary based on individual practice settings and patient demographics.

Conclusion:

Optometrists should actively promote sunwear through education, patient engagement, and unique product offerings to enhance patient buy-in.