Build a Simple Sales Model for Your Opticians

CEO Challenge
Without this, your opticians may be unintentionally creating hesitation instead of confidence in the minds of patients.

By: Steve Vargo, OD

Optometric Management April 1, 2026 Vol 61, Issue March-April 2026

Steve Vargo

Specialties: Optometry

Bio: Steve Vargo, OD, writes for Optometric Management on optometry practice operations. His work addresses practical systems for independent eyecare practices, including sales frameworks and training approaches for opticians.

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Optometric Management

Build a Simple Sales Model for Your Opticians

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