5 Key Takeaways

• 1

  The author argues that many successful businesses studied existing successes and improved on their approaches rather than inventing something new.

• 2

  The author says adopting proven strategies can help business owners avoid years of costly trial and error.

• 3

  Business owners are advised to identify a specific successful person or practice as a model, rather than rely on a vague idea.

• 4

  The author recommends studying the model’s methods and asking to speak with or visit the person to observe their practice.

• 5

  The author advises adapting copied strategies to fit one’s own practice and generously crediting those who contributed.