Articles
BUILD FOR THE FUTURE
TWO SISTERS DEMONSTRATE HOW FUNCTION AND STYLE CAN BE ACHIEVED IN ONE PRACTICE
BUSINESS: BUSINESS STRATEGIES
TIMING IS EVERYTHING
BUSINESS: BY THE NUMBERS
TURN THE RIGHT WAY
BUSINESS: CODING STRATEGY
IDENTIFY OCULAR ALLERGIES
BUSINESS: MARKETING
BECOME A STORYTELLER
BUSINESS: MERCHANDISING
PAY ATTENTION TO YOUR OPTICAL
BUSINESS: PERSONNEL POINTERS
CREATE STAFF BONUSES
BUSINESS: SCRIPTOPEDIA
THE PRICE PUSHBACK
BUSINESS: SOCIAL MEDIA
LEARN FROM OTHER BRANDS
CLINICAL: ANTERIOR
BE ALLERGY AWARE
CLINICAL: CONTACT LENSES
IMPROVE YOUR ‘NUMBERS’
CLINICAL: DIVERSIFY YOUR PORTFOLIO
CHANGE BEGINS WITH THE O.D.
CLINICAL: OPTICAL
IMPLEMENT THE HALO EFFECT
CLINICAL: POSTERIOR
FACED WITH A FRECKLE
CLINICAL: SPORTS VISION
DRIVE GOLFERS TO SUNWEAR
COSMETIC FOCUS
RECOMMEND COSMETICS
CREATE A MEMORABLE OPTICAL
FOLLOW THESE THREE TIPS TO ADD INSPIRATION, INTEREST AND REVENUE TO YOUR OPTICAL
LEADING OFF
TIPS, TRENDS & NEWS YOU CAN USE
O.D. to O.D.
EVALUATE YOUR OPTICAL
PROTECT PATIENTS WITH LENS TECHNOLOGY
THESE TIPS CAN HELP PATIENTS UNDERSTAND WHY THEY NEED PROTECTION FROM THE SUN AND DIGITAL DEVICES
SOCIAL: “ODs ON FACEBOOK”
PRESCRIPTION PERPLEXITIES
SOCIAL: EYE RECIPE
EYE RECIPE
SOCIAL: O.D. SCENE
THE ENTERTAINING SIDE OF OPTOMETRY
SOCIAL: THE WAY I SEE IT
GENUINELY ANSWER QUERY
TECHNOLOGY FOCUS
CONSIDER CALLER ID 2.0
THE CEO CHECKLIST
WHAT’S YOUR FRAME OF MIND?
VIEWPOINT
THE GPS FOR YOUR OPTICAL
WHAT’S NEW
WHAT’S NEW