METHODOLOGY: Keep the Questions Coming

By JIM THOMAS

MEDICAL EYE CARE: Maximize Patient Scheduling

Q: How can optometrists efficiently schedule ocular disease patients in light of the COVID-19 pandemic?

By Mitch Ibach, OD, FAAO

DRY EYE DISEASE: Provide an Elite Dry Eye Care Experience

Q: How can optometrists create a successful dry eye disease spa?

By Angela Bevels, OD

GLAUCOMA: Incorporate the Glaucoma Patient’s Opinion

Q: How can an optometrist include the patient’s opinion when it comes to treatment?

By AUSTIN LIFFERTH, OD, FAAO

AMD: Unmask the AMD Imposter

Q: How can O.D.s differentiate the neovascular form of AMD from similar diseases?

By Carlo J. Pelino, OD, FAAO, Joseph J. Pizzimenti, OD, FAAO

DIABETES: Garner Referrals for Diabetic Patients

Q: How can an optometrist obtain diabetic patient referrals from a primary care physician?

By Chris Wroten, O.D.

MYOPIA: Manage Myopia

Q: What should optometrists know about effective management of this serious condition?

SPECIALTY CONTACT LENSES: Do the Math On Specialty Lens Fees

Q: How can optometrists set up an appropriate fee schedule for specialty contact lenses?

By Stephanie L. Woo, OD, FAAO, FSLS

OPTICAL: Stand Out in a Sea of Opticals

Q: How can O.D.s get more engaged in luxury frame sales?

By Jessilin M. Quint, OD, MBA, MS, FAAO

BUSINESS: Bring in the Patients

Q: How can optometrists get more new patients?

By GARY GERBER, OD

CONCIERGE: Develop a Prosperous Concierge Practice

Q: How can an optometrist create a successful practice sans third party health plans?

By Anna Koeck, OD

CODING: Tackle Ever-Changing Coding Protocols

Q: How do O.D.s create a system for quick and efficient coding?

By APRIL JASPER, OD, FAAO

CONTACT LENS: Qualify Contact Lens Exam Fees

Q: What is the value optometrists can provide and communicate for the fee charged?

By JASON COMPTON, OD

Tips from the Issue

O.D. to O.D.

ALWAYS LOOK TO THE LEADER

By APRIL JASPER, OD, FAAO

Viewpoint

THE CASE FOR QUESTIONS

By JIM THOMAS

What's New

For Your Patients and Practice

BUSINESS: Social Media

Social Media Toolkit

By Shannon Simcox, contributing editor

LEADING OFF: Market Children’s Sports Vision Eyewear and Services

By ANDREA BONNER, CONTRIBUTING EDITOR

LEADING OFF: LESSONS FROM THE PRACTICE: Embrace Digital Marketing

By JASON COMPTON, OD

LEADING OFF: Breaking the Barrier: Educating Parents on the Safety of CLs for Myopia

By ANDREA BONNER, CONTRIBUTING EDITOR

LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Build Your Credibility as an Expert

By STEVE VARGO, OD, MBA

LEADING OFF: Optometry's Meeting Updates O.D.s on Goal of Diversity, Equity and Inclusion

LEADING OFF: Also Notable