BUSINESS: business strategies

Personality Conflict

BUSINESS: coding strategy

The Contact Lens Check?

BUSINESS: financial foundations

Calculating Chair Cost: Part 2

BUSINESS: merchandising

Guarantee a Banner Event

BUSINESS: personnel pointers

Follow the Leader

BUSINESS: technology

A Future in Three Dimensions

CLINICAL: contact lenses

Seek the Unique Cases

CLINICAL: diversify your portfolio

Say Yes to RGPs

CLINICAL: optical

Looking Through the Glass

CLINICAL: specialty contact lenses

Biologic Corneal Bandages

CLINICAL: the back

Are you Retina Ready?

CLINICAL: the front

Four OSD Myths

Disruptive Innovation and Optometry

The constant of change can add a bounce in your practice income while “wowing” patients.

Leading Off

TIPS, TRENDS & NEWS YOU CAN USE

Mix it Up

The missing ingredients to creating a valued customer experience.

O.D. Notebook

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

o.d. to o.d.

SHAKE IT UP

By SCOT MORRIS, O.D., F.A.A.O.

SCRIPTOPEDIA

Weapons of Mass Disruption

SOCIAL: executive profile

Finding a Calling in Health Care

SOCIAL: lessons learned

Justified Shmustified!

SOCIAL: practice profile

Advice for Young Me: Part 2

SOCIAL: the way i see it

Staying Put

Switching Practices

Four steps can help you create a seamless transition from commercial to private practice.

technology focus

Custom Lens Device

viewpoint

Keep Your Mind Open

what’s new

FOR YOUR PATIENTS AND PRACTICE