5 Key Takeaways

• 1

  The author shifted focus from practice growth metrics to understanding the needs of young patients and their families.

• 2

  Myopia management transformed the practice's approach, fostering long-term relationships with patients and their parents.

• 3

  Growth in the practice was driven by reputation and referrals rather than traditional marketing strategies.

• 4

  Families engaged in myopia management remained loyal, leading to increased patient retention and premium service choices.

• 5

  Real growth in the practice stemmed from intentional care and a clear mission, rather than just expanding outward.