Articles
12 Steps to GP Success
Take care of patients and business with this sometimes overlooked modality.
business advisor - Dealing With Review Time
Be fair and just when handing out raises -- make your expectations known.
contact lens management - Creating Happy Presbyopes
We have more options than ever for achieving bifocal contact lens success.
fix this practice - Strategize Your External Marketing
Stop wasting your time on ineffective marketing methods. Consider this advice.
FUNDUS Lenses
How new technologies, strategies and lenses will impact your practice.
instrumental strategies - Optical Marketing Made Easy
The Optichart System takes care of selling and is patient friendly.
lessons learned - Accentuate the Positive
Glasses are no longer geeky.
Malpractice Management - LASIK Referral Leads to Lawsuit
If something doesn't sit right, don't just ignore it. Sometimes a little research pays off big.
Managing Viral Conjunctivitis: A Primer
How to identify and treat the most common infections your practice will see.
o.d. to o.d. - A Look at Practice Guidelines
Guidelines should insure quality eye care but do some standards tie optometry to the past?
reflections - The Controlling Patient
What can an optometrist do when the patient tries to take over the exam?
staffing solutions - Associate Relationships
Consider an "expectations exchange" to keep the air clear.
Take a Tour of the High-Tech Practice
Technology can dazzle patients and provide you with the latest tools for patient care and practice management.
the dry eye file - Moving Beyond Artificial Tears
How today's ECPs expect to treat the underlying causes of dry eye.
The O.D.'s Guide To Hiring a Temporary Employee
One of the most overlooked resources in optometry is temporary help. Find out if this staffing option makes sense for your practice.
view from the top - Plan Before You Advertise
Learn how you, like Dr. Aye, can survive negative advertising.
viewpoint - Isn't It Enough to Say, "Thank You?"
If you can put a price on something such as gratitude, then by all means do it.
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