business advisor - Motivation Myths

How to overcome four common myths about employee motivation.

By Jerry Hayes, OD, and

CLINICAL CHALLENGES - Too Much of a Good Thing?

Sometimes treating a patient's condition is a delicate balancing act.

By Eric Schmidt, O.D.

contact lens management - Beating the 'Red Eye' Blues

New contact lens technology helps solve all-too-common problems.

fix this practice - Communication Breakdown

When you don't express your feelings, you're saying that anything goes.

By RICHARD S. KATTOUF, O.D., D.O.S.

Fresh from the AOA 2004

Companies roll out new products at the 107th Congress.

Grow Your Practice with GP Contact Lenses

GPs can provide a specialist identity for the optometrist while solving anomalies and building a loyal patient base.

High-Index, AR Lenses: Is Your Practice Ready?

When it comes to eyeglasses, don't miss this opportunity to help your patients and your practice.

instrumental strategies - Vision Testing on the Go

A portable vision tester became indispensable to this optometrist.

lessons learned - More Favorites

A continuation of memorable patient encounters.

MALPRACTICE MANAGEMENT - The Perils of Prescribing

Sometimes it behooves you to think twice before you prescribe something for a patient.

Managing Glaucoma Complications

An in-depth look at the side effects that come with glaucoma treatments, as well as tips to manage these effects.

o.d. to o.d. - Supply, Demand and O.D.s

Are too many optometrists practicing in the United States, or are too many optometrists doing too little?

practice pulse

Maryland Optometric Association sues Davis Vision, B&L and CIBA Vision settle their patent dispute and more.

reflections - Leading the Way

A blind physician helps patients see hope.

Six Telltale Signs of Equipment Replacement

Is it time for you to pull the plug on your practice's equipment?

staffing solutions - Branding Your Practice

Take your practice to the next level: Make it a brand -- using these tips.

view from the top - Learning From Your Patients

The best advice can come from patients. But be careful -- see why.

viewpoint - Avoid Burnout for You and Your Staff

If work has you down, you owe it to your staff and yourself to rebound.

what's new

FOR YOUR PATIENTS AND PRACTICE