business advisor - Smart Purchasing

Lay out all of your options and seek expert advice before you sign a deal to buy a practice. It could save you a lot.

Committing to Corneal Reshaping

This vision-correction option is a great area in which to specialize, but it requires your involvement. Is it a good match for your practice?

By Bruce T. Williams, OD, FIAO

contact lens management - Instant GP Gratification

Inventory GPs are as easy as soft lenses.

Do You Know The "NOTICE PREJUDICE RULE"?

Learn about one small, but significant chink in ERISA's seemingly impenetrable armor.

By Gil Weber, M.B.A.

Expand Your Practice

By taking prescription authority and clinical care to the next level in your practice, you can capitalize on profitable patient care opportunities.

By J. James Thimons, OD, FAAO

fix this practice - Ideal Delegating

When it comes to delegating duties in your office, you may think you know what's best, but think again.

lessons learned - Life Isn't Always Fair

You're not alone. Injustices also permeate other people's lives.

Managing the Retinal Patient

Guidelines for helping you manage patients who have flashes and floaters; also, when to make a referral.

By KEN RODDY, O.D., F.A.A.O., Tulsa, Okla.

New Logo Anchors Marketing

The "practice makeover" is in full swing in Dr. Scott Mann's offices, which welcome spring with a brand new logo.

By SUSAN ABRAMOVITZ

o.d. to o.d. - Should You Concentrate on Strengths or Weaknesses?

How you spend your time and where you focus your efforts can tell you a lot about the health of your practice.

O.D.s Stand Behind Premium Lenses

Long touted for their revenue enhancing benefits, premium lenses aren't just about aesthetics.

By By ReN

Overcoming Challenges in Detecting Glaucoma Progression

A new software tool may enhance your ability to identify and manage glaucoma.

By Murray Fingeret, O.D.

practice pulse

Tips, Trends & News You Can Use

reflections - Share Your Feelings

Seize opportunities to let your patients know that you appreciate them.

staffing solutions - Makeover Your Practice Meetings

Here are 18 ways to make staff meetings more productive.

By Bob Levoy, O.D

strategic skill builders - A FREE CONTINUING EDUCATION SERIES

Ten Reasons to Fit Silicone Hydrogel Contact Lenses

By MILTON HOM, O.D., F.A.A.O.

The Ins and Outs of Glaucoma Imaging Devices

Here's what you need to know about the latest devices for evaluating ocular diseases.

By STUART RICHER, O.D., Ph.D., F.A.A.O., North

The Power of Appreciation

Thank your patients with good service, kind words and thoughtful gifts, and they'll thank you back with referrals.

By JAN LEBOW, OFFICE

Using Trunk Shows to Build Your Bottom Line

This profitable strategy will set your practice apart and show your patients a good time.

By KEN YOUNG, O.D., Brentwood, Tenn.

view from the top - Fresh Office Perspectives

Shake things up by turning your attention to your patients' escorts.

viewpoint - Statistically Speaking

We don't always use numbers to our advantage. Is there a reason to change?

what's new

For Your Patients and Practice