Articles
A New Way to Detect AMD
The principles of chromatic aberration can help you detect changes in your patients' vision.
Back to the Future of Paperless Practice
A veteran discusses the pros and cons of being on the technological edge.
business advisor - Is it Time to Rethink Recall?
Get patients to schedule their exams when you need to see them.
contact lens management - The Plus Equals Greater Comfort
New lens provides relief for situational dryness.
fix this practice - Is Bigger Better?
Consider these points before you decide to open a satellite office.
instrumental strategies - Software Handles Patient Education
Multi media package offers animated lessons and marketing tools.
lessons learned - Leftovers
Some things are just too good to throw out.
New Options for Difficult-to-Please Patients
Take a look at new soft toric and multifocal contact lens tools and designs.
practice pulse - Tips, Trends & News You Can Use
WKH Medical Research unit gains access to specialty market segment
Providing Patient Protection
Bandage contact lenses are an essential therapeutic tool in any optometric practice. These tips will help you become more familiar with them.
reflections - Teaching is a two way street
Remember that teaching is a two-way process. Feedback is essential to create the desired product.
Risky Business
Reconsider the risk factors and diagnostic technologies in the management of glaucoma suspects.
Running the Numbers
How you can use demographic statistics to your practice's advantage.
By RICHARD S. KATTOUF, O.D., D.O.S.
software solutions - The Same Tool ... Different Answers
Two O.D.s analyze vision plans with the help of EyeCOR software.
By MARK BOTWIN, O.D.
staffing solutions - Get Them Off to a Good Start
First impressions matter when it comes to a new employee's success.
By Bob Levoy, O.D
Think Like a Practice CEO
These six steps will start you on your way.
view from the top - Why O.D.s don't sell more eyeglasses.
These four myths will tell you why.
viewpoint - What Kind of Leader Are You?
Optometrists can get results by avoiding styles and seeking sound solutions.
what's new
For your Patients and Practice
Choosing a Practice Location
How to select a community where you can achieve professional and personal success.
By Kelly K. Kerksick, O.D., Columbia, Ill.
How to Stand Out in a Crowd
Why should patients choose you over the doc down the street? Here are six ways to distinguish yourself to patients.
By Stephen M. Cohen, O.D., Scottsdale, Ariz.
Street Smarts
The Only Constant Is Change
Tech Connection
Wavefront Aberrometry: The Future of Refractive Care
By Louis J. Catania, O.D., F.A.A.O., Mary
Wise to the World
Mastering Your Meeting Skills