Are You Covered?

Regardless of the economic climate, use these 10 steps to protect — and grow — your practice

E/M vs. Eye Codes: Choices for 2009

This second in a three part series on coding explains the ophthalmology eye codes

Fix this practice

Six Most Highly Ineffective Habits

Instrumental strategies

Instrument aids in your ability to prevent vision loss

Keep Your Cataract Patients

Follow these two tips to ensure your cataract patients remain in your care

Lessons

Strange Episode With a Rara Avis

o.d. to o.d.

When Big Business Fails, it's Time For The Entrepreneurs

By Walter D. West, O.D., F.A.A.O., Chief

Perfect The Football Fit

Follow these astigmatic lens option tips to ensure successful outcomes

Practice pulse

Abbott Labs to Acquire Advanced Medical Optics

Prepare For Allergy Season

Here are seven practice-building tips to turn the burden of allergies into a benefit

By RICHARD MARK KIRKNER, Phoenixville, Pa.

Reflections

Optometry’s Grace

View from the top

Get ready — it’s showtime.

Viewpoint

Don't Forget to Project the Attitude

What's New

Administering Clinical Therapy for Ocular Allergy Patients

Here's how you can provide relief to millions of patients with a new class of medications

By Arthur Epstein, OD, FAAO

Boosting the Bottom Line Through The Treatment of Ocular Allergy

Learn about opportunities to treat allergy patients and help grow your practice

By John Rumpakis, OD, MBA

Increase Profitability Through Accurate Billing and Coding

Understand how to provide the standard of care for ocular allergy — and get paid for it

By John Rumpakis, OD, MBA