A New Niche For Optometry

Do longer, thicker, darker eye lashes present an opportunity for your practice?

Contact Lens Management

Acuvue Oasys for Presbyopia, from Vistakon

Deliver Dynamic Presentations

Follow these seven tips to connect with your individual patients and audience

Fix this practice

How to handle patient complaints

How To Market Your Ocular Allergy Practice

Develop a rock-solid internal marketing plan to capture this lucrative niche

Instrumental Strategies

Maximize efficiency and patient care with digital slit lamp imaging

Is It Time To Own Your Own Practice?

Experts explain how current market conditions impact the road to practice ownership

Lessons

The Lesson of Jim Kelley.

O.D. to O.D.

Certification Passes. What Will It Mean to Optometry?

By Walter D. West, O.D., F.A.A.O., Chief

Practice pulse

AOA passes board certification; O.D.s inducted into hall of fame; Bausch & Lomb solutions; CCLR study; jury awards O.D. after optical copies files; Health Notes; O.D. Notebook

Reflections

True exposure

Revive Your Practice Web Site

To stay competitive, make sure your practice Web site is up-to-date. Here's how.

Staffing Solutions

Progressive Discipline

By Bob Levoy, O.D

Tech Time

Why your practice needs EHR

View from the top

You’ll do great on the podium

Viewpoint

Certification, greetings and plugs

What's New

Imaging Behind the Iris

Ultrasound biomicroscopes enable practitioners to obtain a long-hidden view of the anterior chamber

By ERIN MURPHY, CONTRIBUTING

Manufacturers Directory

Software Upgrades Take SD-OCT to Greater Levels

From correcting and registering imperfect scans to offering in-depth change analysis over time, the latest SD-OCT software delivers

By ERIN MURPHY, CONTRIBUTING