2010 Annual Contact Lens Update

The contact lens market experienced slight overall growth regardless of the recession, our annual report reveals

Business Advisor

When debt is a good thing

Contact Lens Focus

Air Optix Night & Day Aqua, from CIBA Vision

Elevate Your Practice With Topography

Here’s a look at how corneal topography can increase patient satisfaction and practice revenue

Fix this practice

Six tips to jump-start your optical

How to Create LOYALTY In Your Practice

The second part of this three-part series challenges doctors/practice owners to take steps to build long-term growth

Lessons Learned

Too inept to get rich

O.D. to O.D.

What happens when you put a woman in charge?

By Walter D. West, O.D., F.A.A.O., Chief

Practice pulse

West Virginia scope of practice bill enables State Board to guide profession; Healthcare reform bill passes; American Board of Optometry now accepting board certification applications and AOS endorses American Board of Clinical Optometry; and O.D. Noteboo

Reflections

Going back to school

Solutions: Surprising "Facts" Your Patients Learn on the Internet

We searched the web to report on the most common lenscare myths

Spectacle Lens Focus

iZon Lens, from Ophthonix, Inc

Therapeutic Focus: An Insert For Dry Eye

Lacrisert fills a need for an intermediate option in the management of dry eye

Training A "Contact Lens" Staff

By educating your staff, you can shift the contact lens portion of your practice into high gear

By educating your staff, you

View from the top

Medical optometry vs. eyeglasses

Viewpoint

What makes a good contact lens study?

What's New

For your Patients and Practice

Advice

Balancing Leadership and Friendship

By Donna A. Suter Chattanooga, Tenn.

Leading the Way in Anterior Segment and Glaucoma Evaluation

From injury to advanced disease, SD-OCT has changed the way we see structure and pathology

By Joseph Sowka, OD, FAAO, Diplomate

From the AOSA

Should You Pursue a Residency?

By Shilpi Ratra, AOSA

Seeing the Retina in High Definition

A case-by-case look at SD-OCT's retina applications

By Diana Shechtman, OD, FAAO

If I Had to Do It Over

It's Never Too Early to Begin Saving for Retirement

By Janice M. Jurkus, OD, MBA, Chicago, Ill.

More Than Just a Spring Cleaning

Experts encourage you to get a fresh start with thrifty updates you can do yourself, inside and out

By ERIN MURPHY, CONTRIBUTING

Patient's Perspective

Did You Just Call Me Fat?

By Renee Bates, as

Serving the New Consumer

Today's patients want real value, not bargains. Here's how to create value without lowering prices.

By Neil Gailmard, OD, MBA, FAAO

Street Smarts

Getting a Piece of the Pie

By Dan Beck, OD

Tech Connection

OCT Can Set You Apart and Increase Business

By Jeffry D. Gerson, OD, FAAO

What Role Should Social Media Play in Your Practice?

Blogs, Facebook and Twitter excite, while new capabilities help websites and email shed their old-school images

By Mary Pat Whaley, FACMPE, Roanoke

Wise to the World

Does Glaucoma Begin in the Brain?; EHR Preparedness Program; Without Treatment, Vision Problems Play a Role in Dementia; What’s Living in Her Eyeliner?

By ERIN MURPHY, CONTRIBUTING