Articles
Business Advisor
Independents gain market share
Contact Lens Management
Four strategies for keratoconus
Dry Eye
The future looks bright
Fix this practice
How to boost a weak schedule
Going Green: You can start by Turning Off the Lights
Optometrists around the country are discovering the tangible and intangible benefits of going green
Instrumental Focus
The CellChek XL system
Lessons
Something to cry about
O.D. to O.D.
Healthcare reform, recession, certification — what’s next?
By Walter D. West, O.D., F.A.A.O., Chief
Practice pulse
New COPE standards for commercial support of CE; Senate approves delay in Medicare fee reduction; O.D. Notebook
By Melissa Short, contributing
Real Concerns About Health Care Reform
Here's what you need to know about stimulus money, the guidelines and electronic health records
Reflections
A practice misconception
The More Things Change, The More They Stay Complicated
What research tells us about how we should manage CL complications
Time For A Business Health Checkup?
Regularly take the pulse of your practice to ensure a healthy bottom line today and an attractive business investment for potential buyers tomorrow
Treating Ocular Infection
Should the new anti-infectives replace your old stand-bys? Before changing your prescribing preferences, check this refresher course
View from the top
Do you want a cup with your coffee?
Viewpoint
Is it really a “smart” phone?
What's new
For your Patients and Practice