Articles
Breaking the Code
Becoming an expert in just one code can simplify the coding process across the board
Business Advisor
Don’t get burned by branding
Contact Lens Management
Five top reasons for daily disposable wear
Create A Buzz For Your Practice
Break out of the winter doldrums and jumpstart your practice with a trunk show. Here’s how to create a memorable — and profitable — event.
Dry Eye
Five steps to starting over with dry eye therapy ... and why you should try it
Fix this practice
Warm greetings and advice for opening cold
Lessons
You can’t win them all
Low Vision Focus
Two Optelec portable devices
Novel Devices and Procedures in Glaucoma Management
How will evolving surgical interventions and advanced IOP monitoring devices improve the health and vision of your patients who have glaucoma?
Practice pulse
You can create “star power” in your brand; New appointments at Advanced Vision Research, CIBA Vision and CooperVision
By Lou Mancinelli, contributing
Reflections
Through the patient’s eyes
Rising to The AMD Challenge
Use this thorough, systematic approach to preserve the vision of those patients who have age-related macular degeneration
Spectacle Lens Focus
Optimus High Definition Optics
Staffing
A better way to hire?
Tech Time
Your buyer’s checklist
The Essential Elements of Loyalty
The first installment of this three-part series describes how patient loyalty can help you thrive, even in difficult times
There's an “APP” For That
Here’s a blueprint for prescribing premium spectacle lenses based on your patient’s visual requirements and equally important, occupation and history
View from the top
Deliver accurate consistent information
Viewpoint
What’s new in your practice?
What's New
For Your Patients and Practice
Aren't You a Little Young?
Some patients might feel a bit hesitant when they see a young or young-looking doctor. Here are some thoughts on how to head off the problem and suggestions to help you address questions if they arise.
By Jamie J. Casper, OD, PhD, FAAO, Wilmington, NC
Recognizing and Treating Computer Vision Syndrome
Specialty lenses can help treat subtle vision problems that affect many people who use computers every day
By Larry K. Wan, OD, San
Tackling Tax Time
Dread tax time? A little preparation will go a long way toward easing your stress
By James R. Armstrong, CPA
The Changing Optometric Model
As an industry, we've been told we need to shift our focus. But maybe the focus shouldn't be medical; maybe the best solution to vision care is vision wear.
By Ian Ben Gaddie, OD, and
When Youthful Looks Raise Eyebrows
In social settings, it's considered bad manners to bluntly ask someone's age. But put on a white coat and folks won't hesitate to pop the question.
By Jennifer E. Davis, OD, Waynesboro, Va.
Wise to the World
By ERIN MURPHY, CONTRIBUTING