“Ms. Jones, we know our patients appreciate that we’ll do everything to improve odds and reduce any risk to preserve your very best eye health. Dr. Smith advised a digital image of the interior of your eye. It provides a baseline for evaluating your eye health. It costs $XX. People choose it because it helps Dr. Smith detect any changes to help avoid damaging eye diseases like Glaucoma and AMD. We like it because it’s been a sight-saver for many patients who had no idea they were at risk. Do you have any questions, or shall I go ahead and test for you, too?” — Mark Hinton, CEO and president of eYeFacilitate.

“Ocular health, and, in particular, retinal health is an important part of your eye exam. Although there are a number of ways to gather this information, your doctor recommends retinal imaging. Retinal imaging is a simple procedure that captures an image of your retina, the back of your eye, for screening purposes today and for future reference. Because your insurance company does not cover this procedure, there will be an additional fee of ___$” — Jeffry D. Gerson, O.D., F.A.A.O.

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