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  pop quiz

POP QUIZ

Get ready to test your eyecare and practice management knowledge

THIS MONTH’S MINDBENDER: THE CONSUMER VIEW

1 Consumers value the following in what order?

A) Reliability, value, customer service

B) Customer service, reliability, value

C) Value, customer service, reliability

2 According to the 2014 Primary Care Consumer Choice Survey, the number-one thing consumers want from their healthcare provider is ____.

A) Close proximity to their home

B) Health plan provider status

C) Walk-in appointments and be seen within 30 minutes

3 As a general rule, people buy products or services based on _____ and then justify their purchase _____.

A) Price, emotionally

B) Emotion, logically

C) Logic, emotionally

4 According to an October 2014 study on authentic brands, the No. 1 quality or behavior people demand of a brand is _____.

A) An honest communication about the product or service

B) Its uniqueness

C) Innovation

5 The top factor driving an online purchase is _____.

A) Consumer reviews

B) Free shipping

C) Product quality

6 According to Paco Underhill’s business bestseller Why We Buy, most people instinctively walk which direction when they enter a store?

A) Right

B) Left

C) Diagonally

7 In Why We Buy, ____ of men bought whatever they tried on vs. ____ of women who did the same.

A) 40%, 60%

B) 25%, 65%

C) 65%, 25%

8 What percentage of shoppers research big-ticket items in-store before buying online?

A) 62%

B) 12%

C) 34%

9 The most important store features driving a retail purchasing decision is _____.

A) Friendly staff

B) Convenient hours of operation

C) Competitive pricing