BUSINESS
SCRIPTOPEDIA
COMPARE AND CONTRAST
DISCUSS THE BENEFITS OF CONTRAST-ENHANCING PRODUCTS
NUTRACEUTICALS
“Grace, I’m prescribing you a nutraceutical that contains lutein and zeaxanthin, which are carotenoids that comprise the macular pigment of your eyes. The macular pigment decreases with age and is crucial to vision, as it sharpens eyesight and safeguards your retina from oxidative damage, which is associated with the development of macular degeneration. Macular degeneration is an eye disease that can lead to blindness. This nutraceutical can increase your contrast sensitivity, enabling you to have crystal clear vision, while protecting your eyes from damage. Other patients who have used it say they’ve noticed a huge difference in their ability to discern various objects, specifically in lower light and after dark. Does this sound like a good idea for you to have the same sharp sight, while safeguarding your eyes, also?”
OPHTHALMIC LENSES
“George, I’m prescribing you contrast-enhancing lenses, so your sight will be sharp and crisp again. As the eyes age, they require more light in order to provide a sharp depth-of-field sight. These lenses will improve that for you. In fact, other patients I’ve prescribed contrast-enhancing lenses have shared they love them because the lenses enable them to see as crystal clear as they did with their corrected vision in the exam room. Jan, our optician, will make sure. Sound good?”
THE AVERAGE 50-YEAR-OLD requires 2x, and the average 60-year-old needs 3x the amount of light reaching the inside of the eye to achieve the same sharp depth-of-field vision as an average 30 year old. Yet, when O.D.s provide these older patients with their ophthalmic lens prescriptions, many fail to specify “High Definition,” “Freeform” or “Direct-Surfaced” ophthalmic lenses, all of which can increase contrast sensitivity up to 30% in these patients.
Further, nutraceuticals that contain lutein and zeaxanthin have been shown to increase carotenoids in the foveal area of mature patients, leading to increased contrast sensitivity and optimized vision.
Here are two scripts to illustrate the benefits of contrast enhancing ophthalmic lenses and nutraceuticals. OM
MARK HINTON is CEO and president of eYeFacilitate. Email him at mark@eyefacilitate.com, or to comment on this article, visit ti nyurl.com/OMcomment. |