• CREATE AN OPEN OFFICE

There is a direct relationship between the amount of time a person spends shopping and the amount of money he will spend. You can’t know how much your patients will buy until you’ve made the shopping experience as comfortable and easy as possible.

For example:

• Create an open footprint.
• Ensure adequate lighting.
• Raise ceilings, if necessary.
• Create multi-level frame showcases.

• OFFER NO-GLARE LENSES

Ask the patient not currently wearing a no-glare spectacle lens, “Do you experience any visual challenges when driving at night or during computer use?” After he, inevitably, complains about headlight reflections and halos, explain how no-glare lenses can improve night vision. For example, “No-glare lenses provide sharper vision at night by eliminating distracting reflected glare.”
(Present Premium Lens Technology)

• INQUIRE ABOUT PERSONAL STYLE

At first glance, the three top items that indicate a person’s style are his eyeglasses, hair and shoes. By taking in your patient from head to toe and observing his clothing style, you can narrow the selection of eyewear and communicate “why” certain frames will work well for him. This makes his buying experience easy and fun.
(Get Beyond Function)

• REASSURE PATIENTS POST-OP

Luckily, in the case of the one-day post-op cataract surgery patient, you can reassure him that with a few changes to his post-op drop regimen and a little bit of patience, he can typically expect resolution of his corneal edema and, thus, clearer vision within a week or two.
(Cornea)

• ANOTHER REASON TO MANAGE DRY EYE DISEASE

In addition to patients seeking the help of another health care provider, neglecting dry eye disease can result in unnecessary spectacle remakes, due to the blur created by an unstable tear film, and contact lens dissatisfaction, which prompts contact lens dropout.
(Dry Eye)

• CONSIDER HYBRID TECHNOLOGY AN OPTION

When fitting presbyopic astigmatic patients, hybrid lenses are an option. The hybrid technology platform combines comfort similar to soft lenses and vision of RGPs. The soft skirt surrounding the RGP creates less lens awareness.
(Contact Lens)

• FIND WORK-LIFE BALANCE WHILE TRAVELING

To remain connected to your family when traveling, read to your child via phone or video chat. Consider recording yourself reading if you know you won’t be in the same time zones. Consider leaving special notes for your family members, placed, for example, under a child’s pillow or in a lunch box.
(Women in Optometry)

• CODE FOR OCULAR ALLERGY

Coding for ocular allergy usually consists of an evaluation and management (E/M) visit code. Most likely, the level of the code is either a 99202/12 or a 99203/13, based on meeting the criterion for each visit.
(Coding)

• OFFER STAFF SELF-ASSESSMENTS

We recommend our clients offer their employees a self-assessment survey. Two of the questions on the survey: 1) Name one thing you believe you could work on and improve, and 2) list three areas where you would like further training.
(CEO Checklist) OM