Articles
STARTING WITH A QUESTION
Q: How do you answer the burning practice questions?
SUPPORT THE CONTACT LENS BUSINESS
Q: How can I counter “disruptors,” make dispensing profitable, and why is it important to present new technology to patients?
TREAT DED IN CATARACT PATIENTS
Q: How can I help a post-cataract surgery patient who is not happy with a premium IOL?
ENTER, INTEGRATE DED MANAGEMENT
Q: How can I enter into dry eye disease management, and how can I integrate it into the office flow?
UNDERSTAND AMD INTERVENTION
Q: What does the nutritional supplement research related to AMD tell us, and how can I become pro-active in treatment?
GLAUCOMA TECHNOLOGY AND MANAGEMENT
Q: How can I integrate new diagnostic technology, and when should I move a patient to a different drug?
DEMONSTRATE VALUE IN THE OPTICAL
Q: How do you talk to patients about purchasing glasses online; educate and market for high-end options and manage frame boards effectively?
MANAGE BURNOUT, NEGATIVE REVIEWS
Q: How do I prevent burnout, and how should I manage negative online patient reviews?
HOW TO DELEGATE
Q: What tasks do I pass to staff members, and how do I know whether it’s effective?
ECONOMICS OF VISION PLANS
Q: How do I evaluate the profitability of managed vision care plans in my practice?
EXPLAINING BENEFITS
Q: How can I explain benefits to patients; for example, the difference between vision and medical insurance?
DETERMINING TECHNOLOGY
Q: What data do I need to decide the type of technology to get for my practice?
EHR: BEST PRACTICES
Q: What are the best practices in using EHR?
MEDICARE PAYMENT SYSTEM
Q: How can I tell whether I should participate in MACRA’s MIPS program?
O.D. to O.D.
CREATE THE MUSIC OF YOUR LIFE
Viewpoint
HERE’S WHY TO ASK ‘WHY?’
What’s New
For Your Patients and Practice
Therapeutic Focus
Provide Patient Relief