Beware the Ides of March

NOT TO BE TOO SHAKESPEARIAN, but the bard can have a point for allergy sufferers! As Wednesday, March 20, is the first day of Spring, consider a Facebook Live on ocular allergy. This can bring awareness to your patients of services that you provide to give them relief.

STEP 1: Set the time and date.

STEP 2: Download the Facebook Live graphic, left. Attach it to you a post with all the details — who, what and when the Live will take place — within the text. Post it several times ahead of the Live.

For content, there are a few options to consider: 1. Develop a 2- to 3-minute script that answers many of the common questions about ocular allergy. 2. Solicit questions from your patients, and provide the answers during the Live.

Your script may look like this: “Good morning, everyone! As you know, March 20 marks the official beginning of Spring, great news for those of us looking for some warmer temperatures. Unfortunately, our allergy sufferers out there often don’t need a calendar reminder of the beginning of the season. If you experience itchy, red, watery eyes around this time of year, we can help. Call the office to set up your appointment.”

Happy St. Patrick’s Day

INTERACT with your patients on this popular holiday, taking place on March 17. This opportunity for engagement offers benefits. Take it a step further and, perhaps, bring it back to your optical offerings. For example, the accompanying image with text such as, “Happy St. Patrick’s Day to all our shamrock-loving patients! As champions of your ocular health, may we offer a tip? Stick with your prescription glasses and sunglasses, and save the four-leaf clovers for other accessories during your celebrations.”