Dr. Vargo

My challenge for you this month: Connect with more patients through story.

THE REASONS

Do you find that patients often forget or fail to act on the information you provide? Do you want the information you share with patients to “stick?”

Studies show that stories lead to chemical changes in the brain that result in improved focus, motivation and memory. Stories are more memorable and cause us to feel something that motivates us to take action.

WAYS TO SHARE STORIES

• Collect patient success stories, and share them in your messaging and marketing.
• Share stories of adverse outcomes from patients who did not follow your recommendations.
• Ask patients to share their own stories through testimonials.

THE BOTTOM LINE

Stories will make you much more interesting to patients, while also enhancing your ability to get their attention and deliver a more memorable and impactful message. OM