Also Notable

• Arch Crown offers a 40-page catalog that features over 100 styles of stock, pre-printed and custom-printed Op-Tags and labels, including a full-line of bar code technology products. Arch Crown’s bar code packages offer the benefits of thermal transfer printing to businesses that do not have this capability.
• Eyefinity, a VSP Global company announced a partnership with RevCycle Partners, to enable eye care professionals to focus on patient care by outsourcing services, such as insurance billing and credentialing, through RevCycle Partners. For more information, visit: revcycle-partners.com/eyefinity .
• Health Care Alliance for Patient Safety (Alliance) applauded the House reintroduction of the Contact Lens Prescription Verification Modernization Act (H.R. 3353). According to the Alliance, the bipartisan legislation increases patient safety by prohibiting prescription verification made via robocall and establishing a paper trail by requiring online sellers to use direct communication — e-mail, live phone call or fax — to confirm prescriptions and to ensure that patients are receiving their prescribed lenses rather than a substitution not approved by their eye care provider. Also, the bill requires online sellers to develop HIPAA-compliant methods for patients to electronically transmit contact lens prescriptions. Visit bit.ly/0121CLRule .
• HOYA Vision Care has launched the Visionary Alliance, a loyalty program supporting independent ECPs. The three tiers of the Alliance are: 1. Insider. Receive rewards on eligible HOYA products, network with other visionaries and access HOYA training modules. 2. Pro. All benefits of the Insider level, plus a guided lens consultation, access to a patient engagement platform, reward multipliers, expert-led webinars and more. 3. Elite. All benefits of Insider and Pro levels, plus access to new product trials, preferred pricing, a peer-2-peer advisory panel membership and more. The loyalty program is free to join.
• An international study led by the Icahn School of Medicine at Mount Sinai shows patients genetically predisposed to higher IOP could increase their risk of glaucoma by consuming too much caffeine. Specifically, study participants with a strong genetic predisposition to elevated IOP who also consumed the highest amount of caffeine daily had a 0.35 mmHg higher IOP and 3.9-fold higher glaucoma prevalence than participants in the lowest genetic risk group who consumed the least amount of caffeine daily. High caffeine intake was not associated with higher IOP or glaucoma risk overall. Study results are available at mountsinai.org .
• MacuHealth and the International Sports Vision Association (ISVA) have launched Sports Nutrition for Your Eyes, a digital resource aimed at educating athletes about how proper nutrition can improve their vision and eye health, resulting in enhanced sports performance. Sports Nutrition for Your Eyes resources are available at sportsvision.pro , and ECPs can download an informational PDF to post on their practice websites or distribute in their offices. ISVA has also released Introducing Nutritional Supplements into your Sports Vision Practice, a resource for ECPS.
• MediPrint Ophthalmics unveiled a new corporate logo to better reflect and illustrate the purpose and passion underlying the company’s goal to use the MediPrint process to help protect sight by printing ophthalmic drugs on the surface of contact lenses, the company says. See mediprintlens.com .
• A paper in Ophthalmic & Physiological Optics explores childhood myopia control efficacy. Recently published in the peer-reviewed journal of The College of Optometrists (UK), the paper compares axial elongation over three years among three groups: (1) emmetropic children, (2) children who have untreated myopia progression and (3) children using CooperVision MiSight 1 day lenses to manage myopia progression. See onlinelibrary.wiley.com/doi/10.1111/opo.12812 .
• PECAA announced the launch of Optical Success Initiative, a three-part program introducing an exclusive frame line, paired with education designed to boost optical sales, followed by the sharing of best-practice selling strategies with PECAA peers. The frame line, InD Eyewear by PECAA, can only be sold by PECAA members and will not be sold online. For more information, visit pecaa.com/optical-success-initiative-program .
• Tilak Healthcare and Novartis partnered to launch a pilot program for OdySight, a mobile app that remotely monitors patients who have age-associated chronic eye diseases. The app uses games and puzzles to entice patients to adhere to their vision-monitoring schedules between office visits. If the app detects changes in VA, it prompts patients to contact their provider. Physicians can also monitor patient activity and test results, potentially allowing for earlier detection of disease progression.
• Veatch Ophthalmic Instruments will provide free social media posts for a year. Veatch has provided a link where eye doctors can download a year’s worth of free social media posts. The posts include essential eye health information, tips, videos and more. Visit bit.ly/3i5IFFt .
• VSP Global announced a partnership with Carl Zeiss Vision and HOYA Vision Care to “expand choice and flexibility for VSP network doctors participating in the VSP Global Premier Program.” Specifically, beginning July 1, 2021, purchases of eligible HOYA and ZEISS lenses and enhancements dispensed to VSP patients will count toward practices’ Premier Program lens target, VSP Global says. To explore the Premier Program, visit: vspproviderhub.com . OM