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Optometric Management

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LEADING OFF: Also Notable

Optometric Management September 1, 2022 Vol 57, Issue September 2022 Page(s): 14
  • Euclid Vision released MyEuclid, its interactive, web-based customer portal designed to improve practice efficiency and optimize Euclid Ortho-K fits. The MyEuclid portal was released on a limited basis earlier this year, and the platform is now available to Euclid’s U.S. customers.
  • Eye Designs, LLC, introduced Frame Gallery, which is designed similar to a wall sconce and can be mounted throughout one’s practice to better feature eyewear. For more information about the frame gallery products, contact Eye Designs at (800) 346-8890 or at info@eyedesigns.com.
  • Haag-Streit and Hoot Myopia Care.com, a digital marketing automation platform for eye doctors, have partnered to create specific programs for eye care professionals to diagnose, educate and demonstrate myopia management and monitoring in kids. Haag-Streit will work with Hoot to co-produce educational digital content and myopia specific workflows and integrate it into the Hoot ecosystem.
  • Hoya Vision Care launched new global myopia education and marketing campaign “Myopia Care for Kids” to raise awareness about the global rise of myopia in children, which commonly begins in ages 6-14, and to provide information about Hoya’s MiYOSMART spectacle lens, developed to slow myopia progression in children ages 8-13.
  • IDOC launched two resources for eye care professionals: the “Eye Own a Business” podcast and the “IDOC Optometric Specialty Community” on Facebook. The podcast teaches ODs how to grow a thriving practice and is hosted by Dr. Steve Vargo, who write’s Optometric Management’s “CEO Challenge” column. Listen to the podcast at https://idoc.net/podcasts . The Facebook group is designed to support eye care professionals interested in making specialty services a more meaningful part of their practice. Visit the group at https://www.facebook.com/groups/idocspecialty .
  • The International Agency for the Prevention of Blindness (IAPB) launched the 2022 Love Your Eyes global campaign, which aims to raise awareness of the socio-economic importance of eye health. The IAPB is calling on government and industry leaders to focus on three key areas: the provision of more accessible eye care, making sight tests available to more people, and ensuring that glasses are affordable for those who need them. More information on the campaign can be found at https://www.iapb.org/love-your-eyes/ .
  • A meta-analysis of studies in Ophthalmology among children found that vision impairment is associated with greater symptoms of depression and anxiety. According to the research, surgical treatment of strabismus improved symptoms. For additional information, go to https://pubmed.ncbi.nlm.nih.gov/35660416/ .
  • A new paper published in Optometry & Vision Science shared information on trends and observations surrounding the current state of the U.S. orthokeratology market. Among the responses of the more than 500 U.S. eye care professionals surveyed, 56% of respondents actively fitting orthokeratology lenses anticipate market growth within the next 12 months, and 46% not currently fitting orthokeratology lenses plan to start prescribing in the next two years. The full survey is available at https://bit.ly/OVSOrthoKSurvey .
  • Vision Expo West will feature the return of the Career Zone-Student Lounge when the convention is held in Las Vegas this September. The Career Zone-Student Lounge will be held on Sept. 17, 10 a.m. to 4 p.m., in The Union, Booth #U23019; it will serve as a central hub for students and young professionals to network with participating companies seeking new talent. To register for the expo, go to https://west.visionexpo.com .
  • Visioneering Technologies shared data from a 6-year study on myopia progression; the study, published in “Clinical Ophthalmology,” was conducted to measure the effect of the company’s NaturalVue Multifocal 1 Day Contact Lenses on children with myopia, or near-sightedness. From the study, 95% of subjects showed a decrease in myopia progression. More information can be found at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9270009/ .

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