Technology is often cast in terms of speed and power, and while those qualities are exciting, they provide only an outline of the benefits that advancements in technology can offer a practice. In this, Optometric Management’s “Technology” issue, our expert authors fill in the details as they discuss how investments in innovative solutions can boost efficiencies, upgrade staff training, strengthen the practice brand, improve the patient experience, and more.

VALUE AND INVESTMENT

The two most important criteria in weighing new investments in clinical technology are “value to the patient” and “return on investment,” according to respondents to OM’s 2022 Reader Survey. In “Consider These Criteria for Purchasing New Technology,” Dr. Aaron Lech discusses these and other criteria that can help determine whether a specific investment is right for the practice.

Pretesting is one area where optometric practices can differentiate themselves, and in “Provide Patient Scripts on Pretesting Devices,"Dr. Eric E. White provides 11 scripts staff can use to facilitate learning and provide a stellar level of patient care.

In “Retina Technology to Upgrade Patient Care," Dr. Timothy Earley offers examples of how advances in diagnostic testing technology can help make patients feel more comfortable, and help practices run more efficiently.

Along with advancements in information technology come growing concerns about cyber attacks. The article “Protect Against Data Breaches," by Contributing Editor Lindsey Getz, provides practical steps to prevent ransomware attacks and data theft.

ACCEPTING CHANGE

One variable in implementing new technology, or any changes in the practice, is whether change will be accepted by staff. In “Inspire. Lead. Succeed,” Dr. Dori M. Carlson offers an example of change (an office remodeling project), along with an equation for change that includes variables, such as vision and resistance.

With insight into these variables, practices can better understand how to gain staff buy-in. And as Dr. Carlson notes, “Managing change can be your greatest asset to have a cohesive team, and a thriving practice.” OM