WELCOME TO THE PRACTICE SOLUTIONS ISSUE

Compiled here are practical tips from a few of the articles that appear in this issue of Optometric Management.

REMEMBER THREE IMPORTANT RULES FOR BUYING EQUIPMENT

 When it comes to outfitting a practice, Dr. Glenn S. Corbin has three rules he follows for purchasing new devices. They must:

1. Facilitate the standard of care.
2. Provide efficiency.
3. Add a billable service to the practice.

Tools for the 2024 primary care practice, P.22

KEEP STAFF BY OFFERING FAIR WAGES AND RAISES

 Good base pay is cited as the number one reason health care workers stay at their job, writes Dr. Patricia Fulmer. To tell whether your practice’s wages are fair, she recommends using databases on sites such as Indeed and ZipRecruiter that track wages both nationally and in a given area. Dr. Fulmer also advises to never skimp on deserved raises for employees.

Securing sensational staff, P.31

USE NEW TECHNOLOGY TO ATTRACT YOUNG ODs

 In her latest New OD column, Dr. Kristin S. O’Brien reviews what the next generation of optometrists are looking for in an employer. One of the main things, she writes, is a practice with the latest technology. “This is probably because they’ve been trained on much of this equipment in school, and new technology has become a way of life for these folks,” she writes.

What new ODs want, P.40

WHEN POSTING ON SOCIAL MEDIA, ENGAGE WITH YOUR AUDIENCE

 To make your practice noticed on social media, be sure to respond to users who comment on your posts, says Dr. Jennifer Tsai. “Community engagement stands as the cornerstone of building a robust social media presence,” she writes. Addressing messages and participating in online discussions “fosters a sense of connection and keeps your audience engaged.”

Showing patients your practice’s ‘big picture,’ P.42