The Reasons
I recently read the book, “10x is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less,” by Dan Sullivan and Dr. Benjamin Hardy. The premise of the book is that it’s easier to achieve massive, nearly impossible goals than it is to achieve small goals. The author stresses that when you pursue a “10x goal,” there are fewer paths to get there. In contrast, there are many paths to achieve incremental accomplishments and we often get bogged down in insignificant details and, therefore, analysis paralysis. A 10x goal requires us to focus on the 20% of activities that produce the greatest return, shedding the other 80%.
The Implementation
Here are a few steps to consider:
• Set a 10x goal (ie: double your practice revenue within 3 years). This should “feel” impossible.
• Share your vision and surround yourself with supportive people who share your passion. This doesn’t have to be limited to people in your practice. It could be coworkers, consultants, parents, spouses, etc.
• Identify and hyperfocus on the 20% of activities that will create massive traction toward your goal. For instance, if your goal is to double revenue, increasing investments in online advertising could be a 20% goal. Go deep on fewer things.
• Eliminate, outsource, or delegate the 80% of tasks that won’t contribute towards your goal. These become distractions that prevent success.
• Focus on your unique abilities, passion, and purpose (also known as your “Zone of Genius”); this will not only best utilize your natural abilities but bring you more fulfillment, as well. OM
