Over the next month, we’ll explore easy-to-implement practice management strategies for refreshing your practice. A major overhaul is daunting, so let’s discuss steps you can take for a mini-refresh.

The first area I would like to delve into is the importance of your office’s appearance in creating a welcoming and modern atmosphere for your patients. As the face of your practice, the physical space plays a significant role in shaping the patient experience and influencing their perception of your professionalism and dedication to quality care. Here are some considerations to get you started:

1. Update your optical displays. Do your optical displays reflect the latest eyewear trends and showcase your frame selection effectively? Simple merchandising, positioning and re-organizing can do wonders to show off all your frame and sun lines. Also consider rearranging displays to create a more open and inviting layout that encourages patients to explore different styles and brands. Go beyond the typical display options and incorporate seasonal items such as plants, lights and even clothing to draw interest.
   
   
2. Enhance lighting design. Lighting plays a crucial role in creating ambiance and highlighting the reception desk, frame displays, examination rooms and other key areas of your practice. Opt for energy-efficient LED solutions that provide bright, natural-looking illumination while reducing energy consumption and maintenance costs. Like paint, lighting can be a low-cost way to update your space. I have a couple of small, elegant chandeliers that have hung over my front desk for the past ten years and they still get compliments from patients. I also enjoy placing small, warmly lit lamps in various corners to create a welcoming feel in the space.
   
   
3. Optimize waiting/reception areas. Transform your waiting areas into comfortable and inviting spaces where patients can relax and unwind before their appointments. If your seating is more than five years old, consider replacing and updating it. But don’t stop at just buying a few more chairs! Incorporate a variety of options such as benches, sofas and individual seating. You can even add a splash of color or patterns to show you care about the patient experience.
   
   
4. Personalize décor. Infuse your practice with personality and charm by incorporating personalized décor elements that reflect your practice's unique brand identity and values. Whether it's framed photos of your team, artwork showcasing local landmarks or artists or custom signage featuring your practice logo, these personal touches help create a memorable and distinctive atmosphere for patients. I feature a lot of weathered barnwood features in my practice because we’re close to several horse farms. I also showcase curated items from the business next door on a small shelf near my front desk to generate mutual community support.

By implementing these tips for refreshing your office appearance, you can create a welcoming environment that not only impresses your patients, but also reinforces your commitment to providing exceptional services. Let the mini-refresh begin!

Gina M. Wesley OD, MS, FAAO owns and practices at Complete Eye Care in Medina, MN. Accolades include Minnesota's Young Optometrist of the Year in 2011 and the Early Professional Achievement Award from The Ohio State University College of Optometry in 2013. She is a member of the American Optometric Association, a fellow in the American Academy of Optometry and enjoys practicing, writing and lecturing in the industry. For questions or comments about this article, please contact gmowesley@yahoo.com.