There was a time in our practice when our newest employee had been with us for 10 years. I think you’ll agree this is a long time in any clinic setting. Eventually, an employee left to work with her family business, while another departed to work at a dental clinic that didn’t require a commute. Both left on good terms. For a few years, we didn’t have to hire new employees. For a few years, we struggled to find employees who were the right fit. But, as I write this, I am happy to report that our practice has a good, stable team of employees. This got me thinking: why?
Appropriate remuneration with benefits
After COVID-19, our practice gave raises across the board to keep up with the competition and deal with the COVID-19 protocols.
Additionally, we cover 100% of our employees’ health care and offer several other benefits, such as opportunities for training and education, flexibility with time off without pay, and extended recovery time (life happens). We realize that patient care needs to happen, but we have also come to realize that showing grace in a time of need breeds altruism among fellow employees.
Providing a sense of ownership
I think the biggest thing that has led to retaining good people is giving them a sense of ownership. People will support that which they help create.
At our staff meetings, employees bring weekly stats, such as revenue/patient and other key performance indicators. We talk about marketing strategies. Employees give input on frame lines, and more.
Larger offices may need to divide meetings among specialized teams, but we’re small enough that everyone has an opportunity to provide their input. The employees understand that every part of their day in the clinic is a cog in the wheel of efficiency.
The bottom line
Employees are the most critical part of our practices. They are the people-facing portion of our businesses that reflect directly on the care we provide and, thus, contribute to the loyalty of our patients.
An aftereffect
A few years ago, when the practice was already short-staffed, a staff member was due to have a baby and would be out of the office for several weeks. We were in a bind, so I called that staff member who left to work for her family business. I proposed she come back part-time for a few weeks. She said, “yes! You were so good to me all the years I worked for you, that I feel I need to help you as well.” We must have done something right. OM
